From Future-Classic Design to a Global Customization Community: iCAUR Global Brand Launch Interprets ‘Classic Never Fades’


Beyond institutional frameworks, four user stories bring “Classic Never Fades” and personal expression to real life. South African owner Rod MacDonald fitted his V23 with roof LED lights, a black vented hood, round-lamp front bumper and all-terrain tires to fulfil weekend off-roading needs. He said the vehicle let him stay “true to himself” and had brought him new friends and renewed vitality. Malaysian user Yan Yan Lee utilised the flexible interior space to store photography gear and deployed a foldable front-row table to work between shoots, turning the V23 into a mobile photo studio. Khalid Al Shamesi from the UAE chose iCAUR out of resonance with “Classic Never Fades”, and recommended the vehicle to his father, wife and cousin, seeing the car as a carrier of timeless spirit and emotional bond. Kit Leung from Hong Kong, China, shared his dual identities: a rapper on stage and a father in daily life. He believes iCAUR’s classic design delivers rugged exterior and warm interior, never growing outdated, and perfectly matches his full self. The first cohort of global brand ambassadors also attended the ceremony, where Su Jun and Ronna Luo presented awards and took group photos with the users.



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