dailynewsnblog
“Audiences no longer discover, research or make decisions about brands in one place. They move across news, social platforms, mobile apps and, increasingly, AI assistants. With generative AI adoption growing nearly 60% in the last year alone, LLMs have quickly become an environment where first impressions are formed. For marketers and communicators, visibility is no longer about showing up or counting reach. It means understanding how your brand appears in each environment, which sources and narratives shape their perception, and where brands can credibly influence the conversation. The teams best positioned to build relevance and trust will be those that understand how people discover, discuss and decide, then use that intelligence to focus their strategies and act with confidence,” said Alexandra Bjertnæs, Chief Strategy Officer at Meltwater.
