Looking ahead, Mercedes-Benz Stadium plans to expand its use of computer vision and data-driven insights to better understand crowd flow, inform dynamic decision-making, and improve operations during events. Business intelligence will also be applied across departments, including merchandising and food and beverage, to improve operations and speed of service. Together, these capabilities support the venue’s security and hospitality priorities, using technology behind the scenes to help create a safer, more efficient, and welcoming experience for fans, employees, and the community.






