Christmas may still be a few months away, but Hallmark’s annual Keepsake Ornament Debut event has officially arrived. Every year, Hallmark drops a fresh wave of collectible ornaments. The most popular licensed designs often sell out well before Black Friday and the holiday shopping season.

If you’re hoping to snag fan-favorite ornaments from franchises like Star Wars, Harry Potter, Nintendo and more, now is the best time to shop. We’ve rounded up some of the standout ornaments worth adding to your tree before they’re gone.

Hallmark’s Keepsake Ornament Debut

Hallmark’s Keepsake Ornament Debut is the official launch of dozens of brand-new collectible ornaments for the 2026 holiday season. Many of these designs are limited production runs, and highly sought-after licenses tend to disappear long before December arrives.

Star Wars fans can choose from tons of options, including the musical Decked-Out Droid R2-D2 for $37. This ornament plays a festive version of “Jingle Bells” in Artoo’s signature beeps. You can also recreate the iconic Death Star escape with the interactive TIE Fighter Attack Collection Luke Skywalker ornament for $60. It features synchronized lights and sound.

Harry Potter collectors can bring a piece of Diagon Alley to the tree with the detailed Quality Quidditch Supplies ornament for $35. This ornament lights up when paired with a standard miniature light string.

Nintendo fans have plenty to celebrate, too, including a $24 Fire Mario ornament from the Powered Up series and an interactive Yoshi ornament that hatches from its egg while playing classic game sounds.

Whether you’re decorating your own tree or shopping for gifts, buying during the Ornament Debut event gives you the best chance to secure the most popular Keepsake designs before holiday demand ramps up.

Alternatives to consider

If these ornaments aren’t your style, Hallmark’s Ornament Debut lineup has plenty of other collectibles to browse. Disney fans can find ornaments featuring beloved characters and classic films, while Barbie collectors can choose from several nostalgic and fashion-inspired designs. Peanuts also returns with new Snoopy and Charlie Brown ornaments that make timeless additions to any Christmas tree, alongside dozens of other TV, movie and comic-inspired Keepsake collectibles.

Aashna Gheewalla

Associate Writer

Aashna Gheewalla is an Associate Writer at CNET. She previously worked as a Deals Writer at Wirecutter and a Health Advocacy Writer at GoodRx. She spends her free time teaching and practicing Pilates and trying out different restaurants.

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