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This past July, Gap partnered with Hailey Bieber on The Hailey Jean, a limited-edition denim capsule consisting of two relaxed styles: the Extra Baggy and the ‘90’s Low Rise Loose.

Per the so-called “Hailey Bieber effect” (anything the A-lister wears, eats, makes, or puts on her skin goes viral overnight), the Gap collaboration sold out in less than 10 minutes. We counted.

Reportedly, even superfans who set dedicated alarms for the drop couldn’t grab the jeans fast enough, leading to widespread disappointment. The good news? If you’ve yet to become the lucky owner of two beloved Gap denim silhouettes — benefitting from special, Bieber-coded Easter eggs — you now have one more chance to acquire them.

At 12 p.m. EST on October 2, Gap is restocking The Hailey Jean, and this time around, we hope popular sizes linger on virtual shelves for longer.

According to the Zac Posen–helmed label, said sizes for women will span from a 23 to a 35 in regular lengths, with the Extra Baggy and ‘90’s Low Rise Loose models making a comeback in the same washes: Midnight Indigo, Medium Indigo, and Light Indigo.

While you wait for the big restock to happen on gap.com, we encourage you to cosign some almost-identical jeans that are just as flattering — and oh-so-’90s — as Bieber’s co-created rollouts.

Trust us when we say: These It-girl–approved arrivals are the furthest things from consolation prizes. And, as it so happens, they’re seeing strong inventory online, allowing you to shop sans panic attack.

Jeans to Buy If You Miss the Gap x Hailey Bieber Collection Drop (Again)

Bieber’s coveted Gap jeans, making a grand return on October 2, are leveled up with rare, never-before-seen details like custom washes, “1996” touches on the hardware and back patch that reference her birth year, and the multihyphenate’s signature found inside the pocket lining. For that reason, they’re going for $89.95 — slightly more expensive than the precursors we’ve highlighted.

Still, Gap x Hailey Bieber sits squarely in the affordable-luxury category (“affordable” because most denim these days is priced in the three figures; “luxury” because of the jeans’ sumptuous, 100-percent cotton fabrications and thoughtful craftsmanship).

“Gap has been a part of my wardrobe since I was a kid, so this came together very organically,” the collection’s 29-year-old muse shared in an official statement. “1996 was the year I was born, and I get a lot of style inspiration from the ’90s because there was something so effortless about that era and the way people wore denim. We wanted the campaign and the collection to capture that same feeling in a way that felt modern, nostalgic, and personal.”

The campaign’s imagery, also unveiled in July, sheds light on Posen and Bieber’s mutual intention for the internet-breaking launch: to help shoppers teleport, if only in spirit, to a simpler time by being reminded of its distinct sartorial ethos.

In certain shots, Bieber is sporting minimal makeup and goes completely nude, save for her Gap jeans. In others, she looks straight at the camera, hair tousled. Elsewhere, she’s showing off flip-flops underneath the denim. The end result “nod[s] to Gap’s iconic ’90s fashion imagery through clean studio visuals and subtle styling references,” the brand says.

The release’s teaser video, too, is a clear nostalgia play. Bieber loads a CD into an old-school player just as “Linger” by The Cranberries starts filling the space. Clips then reveal her lounging in an inflatable chair, filing her nails, calling from a landline, and taking mirror selfies with a point-and-shoot. A voice-over in the background claims that the ’90s were defined by personal style and “the perfect pair of jeans.”

You need not have been born in that decade to own them, and Gap is giving loyal customers another shot at stealing Bieber’s look.

How to Style Hailey Bieber’s Gap Jeans Collection

Finally snagged the Hailey Bieber x Gap jeans you soon won’t be able to step outside without? Finish the ‘fit courtesy of the below styling suggestions — taken straight from the celeb’s personal lookbook. (Hint: They also apply to the other denim bestsellers we rounded up, from Coach, Nordstrom, and beyond.)

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Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, wrote about tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on buzzy celebrity collaborations with leading labels like Gap.