Abercrombie Teams With Barry’s on Workout Wear With Style


YPB, the line of activewear by Abercrombie & Fitch, is partnering with Barry’s, the high-intensity interval workout studio, on a collection suitable for workouts as well as casual occasions outside the gym.

“At Abercrombie, we’re focused on outfitting our customers for every part of their lives, including the moments when they’re moving, training and feeling their best,” said Corey Robinson, brand president of Abercrombie & Fitch, in a statement revealing the collaboration.

“Barry’s has built an incredibly engaged community around performance and connection, making this partnership a natural fit for YPB,” Robinson said. “Working directly with Barry’s instructors helped us create a collection rooted in real workout experience, with the style and versatility our customers expect from Abercrombie.”

Officials described the collection, called YPB by Abercrombie x Barry’s, as designed to move “seamlessly from workouts to life beyond the studio” and incorporating performance characteristics as well as style.

The first collection, featuring performance fabrics, studio-ready silhouettes and functional layers, includes six styles for men and 12 styles for women. The collection will be available beginning Oct. 1 at abercrombie.com and in select Abercrombie stores, followed by barrys.com and 75 Barry’s locations globally on Oct. 15. Officials said the arrangement extends for multiple seasons.

The YPB by Abercrombie x Barry’s collection.

From the YPB by Abercrombie x Barry’s collection.

Courtesy of Barry’s

Barry’s instructors Jon Herrmann, Amy Harioka and Lacy Mitchell provided design input into the collection, which was also inspired by Barry’s iconic Red Room, the red-lit studio where workout classes are held. The collection is designed with red accents that “reflect the energy of the space,” officials said, adding that items are also designed with black and neutral tones.

As part of the partnership, there will be a series of activations designed to integrate YPB directly into the Barry’s community. YPB by Abercrombie will serve as the first official sponsor of Barry’s newly launched Mobile Studio, partnering on a pop-up experience in Austin on Oct. 2 and 3, coinciding with Austin City Limits, the live music television program on PBS. Guests will have an opportunity to preview the YPB by Abercrombie x Barry’s collection on-site. The experience will move to New York City, where YPB by Abercrombie x Barry’s will take over Barry’s NoHo studio from Oct. 9 to 11. Guests can sign up for all upcoming classes at Barrys.com and on the Barry’s app.

“YPB by Abercrombie brings an innovative perspective to activewear, pairing elite performance with the effortless and timeless style Abercrombie is known for,” said J.J. Gantt, Barry’s chief executive officer. “This meaningful collaboration brings together two iconic brands that started with Barry’s instructors playing a role in the design and creation of the pieces, ensuring the Barry’s community can experience high-performance pieces designed to support them both inside and outside the Red Room.”

The YPB by Abercrombie x Barry’s collection comes in women’s styles in sizes XXS to XXL and men’s styles in sizes XS to XXL for tops and bottoms.

Barry’s, which was launched in 1998 in West Hollywood, Calif., has more than 100 studios in 19 countries, plus a digital offering, Barry’s X.

Abercrombie & Fitch is a division of Abercrombie & Fitch Co., which also operates the Hollister Co. and Gilly Hicks brands, as well as YPB, which stands for “Your Personal Best.”



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