Vivian Wilson Goes Gothic in Awe Inspired’s New Jewelry Campaign


Vivian Wilson’s latest modeling job comes with layered jewelry, a crimson veil and a supporting cast of women mythology put through hell. In Persephone’s case, literally.

Vivian Wilson for Awe Inspired's fall 2026 Nocturne Campaign

Bliss Kaufman, Courtesy of Awe Inspired

The model fronts Awe Inspired’s Nocturne campaign for fall 2026, taking on Inanna, Persephone and Medusa across three chapters. Ancient mythology supplies the characters; Victorian adornment supplies some of the collection’s more curious accessories, including pill pendants, potion vials and keepsake holders.

Wilson wears pendant necklaces at staggered lengths against a plunging red halter neckline, with a sheer red veil pulled across her face in several shots. Rings crowd her fingers, while tiny gold-toned ornaments dot her loose hair. Elsewhere, pale draped fabric and floating white feathers give the layered chains and charms a softer setting.

Vivian Wilson for Awe Inspired's fall 2026 Nocturne Campaign

Bliss Kaufman, Courtesy of Awe Inspired

It’s a change of scenery from the malfunctioning robot she was dragging across the carpet earlier this month. In Desigual’s fall 2026 “Born to Disobey” campaign, Wilson tested a humanoid machine’s limitations, using it as a golf tee and walking it on a leash before concluding, “Some things aren’t meant to be fixed.” The campaign took aim at AI and robotics — pointed territory for the daughter of Elon Musk, from whom she is estranged.

Nocturne gives her a different assignment. Awe Inspired describes its mythological subjects as symbols of “sovereignty, transformation and defiance,” with chapters titled Sovereign, Underworld and Gorgon. Those themes leave room to read something of Wilson’s own public independence into the casting, but the campaign’s story centers on the women she portrays.

Vivian Wilson for Awe Inspired's fall 2026 Nocturne Campaign

Bliss Kaufman, Courtesy of Awe Inspired

Wilson has also been telling her own story in less elaborate clothes. Speaking to WWD backstage at Chris Habana’s September 2025 runway debut, she said her mother, Justine Musk, had seen modeling in her future before she did. Wilson recalled practicing her walk outdoors when she was young; by her first New York Fashion Week, she was walking in a dress made of safety pins.

Her favorite part of the work was “meeting people.”

Vivian Wilson for Awe Inspired's fall 2026 Nocturne Campaign

Bliss Kaufman, courtesy of Awe Inspired

“I know that’s very cliché and very pageant. But it’s a new city and I’m meeting new people,” she said.
Awe Inspired’s new collection extends beyond necklaces and rings to watch keys and chatelaine-inspired hair pins, alongside collector necklaces, link pendants and slider beads for assembling a personal assortment of charms. The collection marks the second one with a darker, even witchy aesthetic; the jewelry company teamed up with Warner Bros. on a “Practical Magic 2” collection back in August.

Vivian Wilson for Awe Inspired's fall 2026 Nocturne Campaign

Bliss Kaufman, Courtesy of Awe Inspired

Nocturne’s first pieces are available now, with additional chapters arriving throughout the fall.



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