ROOM SERVICE: Lacoste is amping up its hospitality collaborations, this time with U.K. hotel chain The Hoxton.

The duo has partnered with Los Angeles-based artist Michael McGregor to create a limited-edition, seven-piece capsule collection. Previewed by WWD on Monday, the range includes reimagined Lacoste polos, graphic T-shirts, hoodies, pajamas and a signature bathrobe — all inspired by the essence of hotel living and infused with McGregor’s playful edge.

Available only to guests across The Hoxton’s 19 hotels, the collection will be available for order through a bespoke in-room menu and delivered to the door. Prices begin at $120.

The collaboration also extends to food and beverage for which McGregor curated an in-room menu of staple hotel fare, including a cheeseburger and fries, French omelet, club sandwich, Negronis and Champagne.

The Hoxton celebrates its 20th anniversary this year. Begun with just a single hotel in East London, its universe now extends to key cities across the U.K., Europe and North America.

McGregor’s youthful, offbeat style spans painting and print and features playful characters and bold colors. His aesthetic and the lens through which he translates modern hotel stays have been embraced by the industry. In 2025, he unveiled an exclusive postcard set made with notepads from The Luxury Collection properties like the Palace Hotel in San Francisco, Perry Lane Hotel in Savannah, Ga., and Hotel Ivy in Minneapolis.

In 2024, he published “Room Service,” a book featuring his art collection of snapshot drawings on international hotel stationery.

Lacoste is also not a stranger to the hospitality industry. In August, Lacoste and The Plaza in New York City unveiled Le Café Lacoste, the brand’s hospitality concept inspired by French café culture, which involved immersive hotel activations, including a transformed Fifth Avenue entrance wrapped in signature Lacoste green, a lobby installation and an exclusive Lacoste retail pop-up inside The Plaza’s historic Edwardian room. The limited-time collaboration took place throughout New York City’s tennis season from Aug. 12 through Saturday.