Diesel gets crafty in its new campaign.

The latest collaboration between Diesel creative director Glenn Martens and art director Christopher Simmonds “transforms perspective into an exploration of multiplicity, community and shared cultures,” the OTB Group-owned brand said. “Rooted in Diesel’s values of freedom, self-expression, diversity and inclusivity, it transcends borders and remains an open story.”

For the campaign, photographer Verity Smiley-Jones shot models wearing looks from Diesel’s Fall/Winter 2026 collection against a red background. The photos were turned into life-sized cardboard cutouts and then shipped across the globe where they were placed in real-life settings. Local photographers captured the cutouts in destinations like London, New Delhi, Shanghai, Cairo and Rio de Janeiro.

“What begins as a series of static images evolves into a collection of perspectives shaped by the Diesel global community. Every landmark, every passerby who enters the frame adds a new layer to the story, transforming a single campaign into an ongoing celebration of freedom, self-expression and the many ways we see the world,” Diesel stated.

The campaign showcases Diesel’s creased denim treated with resin, 3-D denim, trompe l’oeil cable knit denim and the new regular-fit D-Heel jean, which has hidden vertical slits near the ankle, perfect for slipping through a stiletto heel. It also showcases cut-out floral knits, wrinkled boiled knitwear and concert print T-shirts. New accessories include the D-Coco stiletto sandal and D-One bag, a slouchy leather silhouette with buckled leather straps inspired by worn belts sliding through denim loop.

The campaign mirrors the collection’s overarching theme for spontaneity. “This collection is about waking up in a place, with no idea what happened last night, and you are the most glorious person ever. When you sneak away from the hotel room of the person who you don’t even know, you are truly at your best. These are super-wearable pieces for successful living, the essence of Diesel,” Martens said.

Other highlights in the collection include velvet denim skirts have pumped-up volume, flocked denim and destroyed denim covered with crystals.