The Athletic Brands Behind the U.S. Open Women’s Singles Champions


The past decade has brought a wealth of talent to women’s tennis, and fans need not look any further than the past decade of U.S. Open women’s singles champions. With notorious depth among the field, players like Aryna Sabalenka, Coco Gauff and more have dominated the final Grand Slam tournament of the tennis season in recent years, and they’ve done it all in style.

Nike, New Balance and Adidas, among other brands, have all been represented by recent U.S. Open women’s singles champions. Before the tournament officially kicks off with first round matches on Aug. 30, WWD looks back at the tennis kits worn by some of the women’s champions over the past 10 years.

2025

NEW YORK, NEW YORK - SEPTEMBER 06: Aryna Sabalenka reacts after winning a point against Amanda Anisimova of the United States during their Women's Singles Final match on Day Fourteen of the 2025 US Open at USTA Billie Jean King National Tennis Center on September 06, 2025 in New York City. (Photo by Elsa/Getty Images)

Aryna Sabalenka

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At the 2025 U.S. Open women’s singles final, Aryna Sabalenka defended her title in style, sporting a Nike tennis dress with waist cutouts. The dress was cast in a black and white color scheme with hot punch tones to add further definition at the waist. The performance-driven apparel piece included sweat-wicking fabric with an open-back design for enhanced ventilation. Sabalenka signed with Nike in 2017.

In the days following the tournament, Launchmetrics detailed how Nike dominated the court. Nike was the top-performing brand of the 2025 U.S. Open with $9.4 million in media impact value — a proprietary metric that assigns a true monetary value to marketing strategies across print, online and social media in order to calculate ROI.

2023

NEW YORK, NEW YORK - SEPTEMBER 09: Coco Gauff of the United States reacts after returning a shot against Aryna Sabalenka of Belarus in their Women's Singles Final match on Day Thirteen of the 2023 US Open at the USTA Billie Jean King National Tennis Center on September 09, 2023 in the Flushing neighborhood of the Queens borough of New York City. (Photo by Sarah Stier/Getty Images)

Coco Gauff

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For her maiden grand slam title, Coco Gauff turned to her tennis kit partner New Balance. The athlete, who officially signed with the brand in 2018, wore a deep maroon and red kit that included a sleeveless tank top and tennis skirt with subtle pleating. Gauff also had another iteration of the look in chartreuse, but it was the red style that the athlete wore for her first U.S. Open title and grand slam.

2022

NEW YORK, NEW YORK - SEPTEMBER 10: Iga Swiatek of Poland celebrates with the championship trophy after defeating Ons Jabeur of Tunisia during their Women’s Singles Final match on Day Thirteen of the 2022 US Open at USTA Billie Jean King National Tennis Center on September 10, 2022 in the Flushing neighborhood of the Queens borough of New York City. (Photo by Matthew Stockman/Getty Images)

Iga Świątek

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Iga Świątek of Poland celebrated her first U.S. Open Grand Slam title with the help of Asics. The athlete and four-time French Open champion wore a complete kit that came with a celeste-toned skirt and coordinated white jacket with a sleeveless shirt. While competing and accepting her trophy, Świątek also sported an Asics hat. Świątek signed with the brand in 2020, parting ways with Nike.

2017

NEW YORK, NY - SEPTEMBER 09:  Sloane Stephens of the United States poses with the championship trophy during the trophy presentation after the Women's Singles finals match on Day Thirteen of the 2017 US Open at the USTA Billie Jean King National Tennis Center on September 9, 2017 in the Flushing neighborhood of the Queens borough of New York City. Sloane Stephens defeated Madison Keys in the second set with a score of 6-3, 6-0.  (Photo by Elsa/Getty Images)

Sloane Stephens

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Sloane Stephens brought Under Armour to the U.S. Open with her orange sherbet-toned tennis dress. The sleeveless kit incorporated the summery color with contrasting bold lines to further accentuate the monochrome scheme. Stephens also wore a visor from the brand. The American athlete signed with the brand in 2010 but parted ways in the months following her U.S. Open win with Nike.

2016

NEW YORK, USA - SEPTEMBER 10: Angelique Kerber (C) of Germany is in action against Karolina Pliskova (not seen) of the Czech Republic during the Women's Singles Final Match on Day Thirteen of the 2016 US Open at the USTA Billie Jean King National Tennis Center in New York City, NY, United States on September 10, 2016. (Photo by Volkan Furuncu/Anadolu Agency/Getty Images)

Angelique Kerber

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In 2016, German tennis star Angelique Kerber brought bursts of color to the tennis court in her Adidas kit. The color-pop look was created with a sleeveless tank and paired with a geometric-patterned skirt in shades of blue, chartreuse, orange and more. Kerber also added a navy visor with orange outlining to complete the kit, in which she won her sole U.S. Open women’s singles title.



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