Lululemon is taking its Like New resale business outside of the United States for the first time—bringing a peer-to-peer version of the platform to the athleticwear company’s home market of Canada.

The Canadian marketplace, which launched Monday with resale technology provider Archive, allows shoppers to list and sell used Lululemon products directly to one another through a branded website available in English and French.

Unlike Like New’s stateside operation, the Canadian program will not initially combine peer-to-peer listings with permanent mail-in and in-store trade-in channels—or inventory recovered from Lululemon’s own operations. Instead, individual sellers will supply and ship the products listed on the platform.

Lululemon will hold a limited mail-in event from Sept. 14-21, during which Canadian customers can send eligible products to the company in exchange for credit toward a future purchase. As of press time, the company has not announced a permanent Canadian mail-in program or plans to accept trade-ins at its store.

The lighter-touch model gives Lululemon a way to expand its official secondhand assortment without collecting, grading and processing every item itself. It also brings transactions that might otherwise occur on third-party marketplaces into an environment where the brand can control merchandising, presentation and the broader customer experience.

“Our products are created with high standards for technical performance and quality, which makes them perfectly suited for life well beyond a single owner,” said Maureen Erickson, Lululemon’s senior vice president of retail experience, in a statement. “Like New extends the life of that product, giving guests a trusted way to keep great gear in use while discovering Lululemon in a new way—as they move, sweat and connect, again and again.”

The expansion follows Lululemon’s recent addition of peer-to-peer selling in the United States, where the format operates alongside the company’s established trade-in channels. The retailer said Like New has put hundreds of thousands of products back into use in the past year, though it did not disclose an exact unit count, resale revenue, or the program’s contribution to waste and emissions reductions.

Lululemon first piloted Like New in California and Texas in 2021 before expanding trade-ins to its U.S. store network the following year. Archive began powering the program in 2025—replacing its original technology partner, Trove.

For brands, peer-to-peer resale can provide both a revenue stream and information about products circulating beyond their first owners. Archive manages the underlying marketplace technology while allowing Lululemon to keep shoppers within its own branded ecosystem.

“What Lululemon has built with Like New is a great example of how branded resale has become an integral, scalable channel for retail brands,” Archive CEO and co-founder Emily Gittins said. “Bringing the program to Canada reflects strong momentum and opens a new source of secondhand supply to meet growing demand.”

Neither company disclosed the fees charged on Canadian transactions, how seller payouts will be calculated, or what authentication and buyer-protection processes will apply to items shipped directly between users.

The program also gives Lululemon a lower-priced entry point as the company works to revive demand in its largest region. Lululemon’s Americas revenue declined 3 percent in its first fiscal quarter, while comparable sales in the region fell by 5 percent. Companywide revenue rose 4 percent to $2.5 billion, buoyed by 22 percent international growth.

Lululemon has described Like New as a discovery channel for shoppers who have not previously purchased from the brand; particularly customers reluctant to pay full price. Branded resale can help the company reach those customers without relying solely on promotions or markdowns of new merchandise.

The retailer’s original 2020 Impact Agenda committed Lululemon to offering resale, repair or recycling options by 2025. Its updated 2030 strategy continues to identify circular innovation as a priority but does not include a public target for the share of products resold, repaired, or collected at the end of use.

For now, the Canadian launch expands across Lululemon’s channel while leaving most of the physical work—from holding inventory to presenting and shipping it—with the people selling the clothes.