As a beauty editor, there are some things I know to be true. First, sunscreen is the best anti-aging product on the market. (You don’t have to address sun damage if you don’t get any in the first place.) Second, gray brow gel is the best makeup hack for full and natural-looking arches. Third, Korean makeup deserves just as much attention as Korean skincare.

Yep, it’s true. Korean makeup is innovative and effective. And if there’s one Korean makeup category I keep coming back to, it’s blush. In my experience, these blushes have elegant, intentional formulas that sink into the skin and deliver either a soft, dewy glow or a velvety, blurred finish. I’m not the only one who thinks so. Celebrity makeup artists often keep Korean blushes in their professional kits. Take it from celebrity makeup artist Kelly Zhang. “What really sets Korean blushes apart for me is the skin-like finish. Korean skincare has become so big in the U.S., and I think that same philosophy really carries over into Korean makeup. There’s such a focus on making the skin look healthy, fresh, and like real skin—and their blushes are a big part of that.”