EASTBOUND: Tod’s has named Thai British star Rebecca Patricia Armstrong, known as Becky, as its new brand ambassador for Southeast Asia.

The Italian luxury house said that Armstrong is “renowned for her contemporary style, confidence and individuality, [and] embodies a new generation of talent with strong relevance across Asia and beyond.”

The actress, singer and model is to make her first appearance in the new role at the upcoming Tod’s spring 2027 fashion show, scheduled for Sept. 25 during Milan Fashion Week.

“I am so happy to be part of the Tod’s family and look forward to the journey ahead. I’ve always admired how Tod’s pieces are beautifully crafted, yet effortless and easy to wear every day,” Armstrong said. “This understated elegance is what makes the brand so special to me. I’m incredibly excited for this new chapter with Tod’s,” she offered.

Born in Bangkok to a Thai mother and British father, Armstrong kicked off her acting career in 2020 starring in a supporting role in “TharnType 2: 7 Years of Love,” a sequel to the popular Thai series “TharnType.” Two years later she rose to prominence with her first leading role as Mon in “Gap: The Series,” Thailand’s breakthrough girls’ love drama and the first of such productions to air on Thai national television.

Most recently, she starred in Netflix’s “Girl From Nowhere: The Reset,” a school mystery thriller and appeared in “4Elements: The Air,” the first of a four-installment screen adaptation of the namesake novel series by leading Thai author Salmon.

After signing with Creative Artists Agency for representation earlier this year, Armstrong also kicked off her music career releasing her debut single, “Skin,” on May 1 as the first track of an upcoming EP. She is signed with Wild Music Group for her music venture.

In her Tod’s ambassadorship role, Armstrong joins global brand ambassador Xiao Zhan and house ambassador Wayne Wang from China; the Korean rapper and singer Han Ji-sung, as well as Japanese personalities including Nana Eikura and Shota Watanabe.