Prada Group Reports H1 2026 Growth, Strong Americas, Asia-Pacific


MILAN – The Prada Group reported robust growth in the first half of 2026, boosted by a solid performance in the Americas and Asia-Pacific.

In the six months ended June 30, revenues rose 11 percent to 3.05 billion euros compared with 2.74 billion euros in the first half last year. At constant exchange rates, sales were up 16 percent and, excluding Versace, whose acquisition was officially completed last December, they rose 5 percent.

Group revenues in the second quarter gained 7 percent.

“In a geopolitical and macroeconomic scenario that remained turbulent, we continued to execute with rigor. Our commitment to the highest standards of product excellence, nurturing craftsmanship and creativity as non-negotiable pillars, allowed us to reach 22 quarters of uninterrupted organic growth,” Patrizio Bertelli, the group’s chairman and executive director, said in a statement on Thursday. “The environment is likely to remain volatile; we must stay nimble, innovate continuously, taking advantage of the strength of our manufacturing know-how, and continue to balance short-term discipline with long-term vision.”

In the first half, retail sales rose 7 percent to 2.63 billion euros, compared with 2.45 billion euros last year. Organic growth stood at 3 percent and in the second quarter it was up 5 percent, despite the greater impact of the conflict in the Middle East.

On an organic basis, the group reported “steady profitability,” but adjusted operating profit, excluding non-recurring income and expenses and including Versace and the currency exchange impact, decreased 14.3 percent to 530 million euros. However, gross profit rose to 2.38 billion euros compared with 2.19 billion euros last year.

Group net profit fell 15.2 percent to 327 million euros, compared with 386 million euros in the first half of 2025.

Andrea Guerra, group chief executive officer, remarked on the acceleration in the second quarter on a positive first quarter. “At Prada, the team effort resulted into a strong Q2 performance, and we will continue to work relentlessly across product, retail and communication to drive the brand towards its full potential. At Miu Miu, the foundations built during the years sustained relevance and desirability against a still challenging comparison base,” stated Guerra.

He commented on the arrival of Pieter Mulier as chief creative officer of Versace on July 1 as marking “the beginning of the brand’s new creative journey and we are excited to welcome his talent and vision into our group. Our strategy is clear, our backbone is strong and, while the environment remains disrupted, we are confident in the strength of our brands and their long-term potential. Looking ahead, we will remain disciplined and agile as we pursue our ambition of delivering above-market growth for the Group.”

As reported, Versace’s CEO Emmanuel Gintzburger exited the brand in June after four years. Lorenzo Bertelli helms the brand as executive chairman.

Prada’s retail sales rose 3.3 percent in the first half, accelerating to a 6.3 percent gain in the second quarter, supported by broad-based improvements across regions, notably in Americas, Japan and Asia-Pacific. The performance was underpinned by like-for-like, full-price sales.

Miu Miu Fall 2026 Ready-to-Wear Collection at Paris Fashion Week

Miu Miu Fall 2026 Ready-to-Wear Collection at Paris Fashion Week

Giovanni Giannoni/WWD

Miu Miu retail sales rose 2.5 percent in the first half and the second quarter was also up 2.6 percent against a more pronounced adverse impact from the conflict in Middle East and demanding comps of a 40 percent gain. Trends remained robust in the Americas, APAC and Japan, with Europe still subdued albeit improving.

Versace sales amounted to 350 million euros, with the group’s strategic focus centered on elevating quality of the top line and improving retail execution.

Group sales in the Americas jumped 30 percent to 572 million euros. An acceleration was reported in the second quarter, boosted by higher local demand. Both Prada and Miu Miu continued to benefit from strengthened organizations and investments, the company said.

Asia-Pacific was up 10 percent to 922 million euros, with Prada making further progress in the second quarter, driven by positive trends across the region. Miu Miu posted robust growth throughout the period.

Japan was down 7 percent on a reported bases but up 6 percent at constant exchange to 288 million euros, with the second quarter improving on solid local consumption and increased tourist demand.

Sales in Europe rose 3 percent to 752 million euros supported by a recovery in both tourist spending and local demand.

Sales in the Middle East plunged 29 percent to 98 million euros as the conflict in the region extended throughout the second quarter.

After a dividend payment of 403 million euros and capital expenditure of 247 million euros, net debt stood at 693 million euros compared with a positive net cash position of 352 million euros last year.



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