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Shop Kendra Scott x Dallas Cowboys Cheerleaders’ Newest Drop
America’s Sweethearts are back in the spotlight (have they ever left?), courtesy of a partnership continuation with Kendra Scott. After debuting a Dallas Cowboys–inspired accessory collection with the NFL team’s renowned cheerleading squad last year, the billion-dollar jewelry empire is back at it again — rolling out new selections that will be worn by the 36 stars during their 2026–2027 season.
Courtesy Kendra Scott
Chief among them is the Bella Stud, marking the first time in history that an earring is introduced into the iconic, Western-themed ensembles of the most famous professional football cheer team in the U.S. As a rule, only tiny pearls or diamond studs are allowed while the Dallas Cowboys Cheerleaders perform, though until the Bella, they haven’t had a standardized pair of earrings to call their own.
“Uniforms tell a story before we ever dance. In the world of the Dallas Cowboys Cheerleaders, every line, every color, and every stitch has purpose. When you include a piece of jewelry, it isn’t about decoration, it’s about intention. The best accessories don’t distract from the uniform, they refine it. The Kendra Scott Bella Stud is like a final touch that makes the whole picture feel complete,” shares Kelli Finglass, director and business manager of the DCC.
Kendra Scott Bella Silver Stud Earrings
As Kendra Scott puts it, the Bella Stud “reflects the precision, dedication, and legacy shared by both brands.” Featuring cubic zirconia accents circling a custom-cut crystal center, it will become the last thing you put on before running out the door — for date nights, dancing, and everything in between.
Price upon publish date of this article: $85
The sparkling, crystal-clad creation is joined by fresh arrivals like the Cassidy Silver Enamel Statement Necklace, Elton Silver Star Cuff Bracelet, and Elisa Silver Dallas Multi Strand Necklace. Per Kendra Scott, each design is rooted in symbolism like “Texas stars, stadium lights, and the energy of game day,” letting you take part in this magic outside of the stadium (no high-kick know-how required either).
Kendra Scott Cassidy Silver Enamel Statement Necklace
A paperclip chain meets toggle closure and a bold star made of enamel plus mother-of-pearl in this striking necklace that won’t weigh you down or interfere with your routine.
Price upon publish date of this article: $198
Kendra Scott Elton Silver Star Cuff Bracelet
Coming to you in a plush, co-branded pouch, the pictured bracelet flaunts a sprinkling of delicate stars and masterful etching — harking back to the overall capsule’s emphasis on precision.
Price upon publish date of this article: $90
Kendra Scott Elisa Silver Dallas Multi Strand Necklace
One of our personal favorites, the Elisa benefits from not one but two separate strands, making your layering equations that much easier. Peep the scripted “Dallas” detail on its back, nodding to the Big D (AKA the headquarters of America’s Sweethearts).
Price upon publish date of this article: $98
The launch’s campaign stars cheerleaders Allison Khong, Camille Sturdivant, Jenna Waller, and Kylie Dickson. The ladies have cultivated quite a following recently, thanks to their appearances in the Netflix documentary series “America’s Sweethearts: Dallas Cowboys Cheerleaders,” whose third season aired this summer.
Courtesy Kendra Scott
On and off the screen, they can be seen in getups composed of skin-tight bootie shorts, instantly recognizable white cowboy boots, deep-blue cropped blouses, and high-shine pom poms. Kendra Scott’s latest adheres to, and amplifies, this aesthetic — treating it to even more dazzle and femininity.
In a formal statement, the label says this collaboration is “built on shared values: celebrating women, embracing individuality, and creating moments that become part of history.”
On September 20, the date of the Cowboys’ first home game of the season, you’ll witness the joint jewelry endeavor in action as the cheer team kicks things off with “Thunderstruck,” coordinates synchronized jump-splits, and executes virtually flawless field formations — with the Bella Stud remaining secure and radiant throughout it all.
The best way to show your support for the high-energy, high-talent performers? By shopping their country-chic look at kendrascott.com.
Shop More From Kendra Scott x Dallas Cowboys Cheerleaders
Kendra Scott Cassidy Silver Enamel Double Star Hoop Earrings
Seeking even more visual impact in the earrings department? Round out your glam with Kendra Scott’s just-unveiled Cassidy hoops. We’ll let you in on a little secret: They’re convertible, meaning you can easily take off that blue enamel top layer and wear the silver stars solo, based on your OOTD.
Price upon publish date of this article: $98
Kendra Scott Bella Silver Short Pendant Necklace
Match the exact earrings the girls of the DCC are going to be showing off in a few months on national television to this complementary pendant necklace, which looks way more expensive than $85. Not sure how it will suit you in real life? Leave all uncertainties behind with Kendra Scott’s innovative, virtual try-on tool.
Price upon publish date of this article: $85
Kendra Scott Cassidy Silver Enamel Huggie Earrings
And if you’re long overdue for a gorgeous set of huggies, there’s nothing better than this Cassidy model: blessing each earlobe with the Dallas Cowboys’ color palette of choice.
Price upon publish date of this article: $85
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Meet the Author
Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, wrote about tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on buzzy collaborations in the world of affordable-luxury accessories.
