“We have spent the last few years working obsessively on the fundamentals of the GT formula, reinterpreted in a sophisticated, uniquely Range Rover way,” said Martin Limpert, managing director of Range Rover. “The result is the most car-like, yet unmistakably capable, Range Rover ever created, now possible on our electrified EMA architecture—complementing our existing powertrain portfolio to deliver a complete set of options for every customer need. Its blend of effortless EV performance, first-class long-haul refinement and all-terrain capability is pure Range Rover; while its calming interior previews our vision of a modern grand tourer,” he said.

EMA is the company’s third electrifiable platform, the others are the already mentioned MLA, used by Range Rovers, and the JEA platform being developed by Jaguar for its forthcoming Type 01. Like the Range Rover GT, the Jaguar is also a four-door grand tourer, which should debut later this year.

Range Rover showed Ars the GT’s interior, which is a clear departure from the cabins of its SUVs. It’s gone ultraminimalist, at least at first glance—it still satisfies safety regulators in Europe and elsewhere that require physical controls for certain functions. I was delighted to see that Range Rover’s designers eschewed the idea of a third screen for the front passenger; the main instrument display and the infotainment touchscreen are both OLED screens, and Range Rover has made the head-up display standard for the GT.

More details about the GT, including what it actually looks like underneath that camo, should be forthcoming later this year.