Pros

• Can cover more than 3,000 sources of information

• Deloitte audit confirms Incogni’s claims

• One of the most transparent data removal services

Cons

• You may need a family plan to cover additional names for yourself

• Email support can be slow compared to other services

Incogni is a solid data removal service if your biggest concerns are reach and transparency. It scans more than 3,000 data broker and people-finder sites on its Unlimited plan, giving it the widest coverage of the services I reviewed. It’s also one of the most transparent services, providing you with a detailed activity history and additional information about each data broker and people-finder site.

The real drawback is that Incogni doesn’t allow you to actively scan for as much personal information as some of its competitors. Names and addresses feel limited. That means if you’ve ever gone by a different name or lived in more than a handful of addresses, you might have some gaps in your coverage.

Incogni is best for people who value wide-ranging data scans and detailed reports about where their data was found, but who don’t need to scan for multiple names or more than a few addresses. If you’re in that bucket, though, Incogni could perform better than most of the competition.

Plans, prices and value: Everything from individual and family plans to bundle options

Incogni has several plans with varying degrees of coverage and features. The individual plans are called Standard and Unlimited plans, with family versions of each that bump coverage from one to five people and finally a plan that’s bundled with anti-theft protection. If you’re just looking for a data removal service, I recommend the Unlimited or Family Unlimited plan for the wider range of coverage and support. If you’re in the market for anti-theft protection as well, check out Incogni Protect. Every tier covers at least 420 sources of information, and that number jumps to 3,000 when factoring in custom removals. 

Here’s what each plan offers and whether it’s right for you. Note that an annual subscription is about half the price compared to paying for the monthly subscription over a year, so I recommend the longer-term plans. Since data removal is a long game, you’ll get better value with the annual plans.

Standard

Incogni’s Standard plan is the company’s basic tier and costs $16 per month or $96 per year, giving you hands-off data removals. This tier covers 420 data brokers and people-finder sites for three phone numbers, home addresses and email addresses, and it constantly works to remove your data.

However, you can only enter one name for the service to actively scan for. Incogni says to enter your last name as it appears on your driver’s license, which means you could be left out if you go by a different name professionally or changed your name at any point in your life. Almost every other service I reviewed lets you add more names to your profile. But if you don’t need that additional coverage, this is a good hands-off option.

Family Standard

The Family Standard plan costs $32 per month or $191 per year. This plan has all the features of the Standard plan, but it lets you cover up to five members, making it great for families or folks who need to scan multiple names. 

So if you do go by a different name, you could use this plan to cover any aliases. The issue here is you’re paying almost double just to add more names. Almost every other data removal service I reviewed lets you add alternate names at no additional charge. If you have more than one name you’d like the service to actively scan for, and you want a service with more privacy features or one with third-party data that illustrates its efficacy, you’re probably better off with a different service.

Unlimited

Incogni’s Unlimited plan costs $30 per month or $179 per year. This plan’s major selling point is extending your coverage to include over 3,000 sources via other methods like custom removals. This plan also offers customer support over the phone. Overall, it feels like a more robust option if you’re serious about scrubbing your personal information from the web.

Unfortunately, this plan restricts you to one name that’s actively scanned for, just like the Standard plan. But if you don’t have multiple names to cover, this is a good choice that covers the highest number of sources of all services I’ve reviewed.

Family Unlimited

The Family Unlimited plan costs $46 per month or $275 per year and extends the coverage in Incogni’s Unlimited plan to five people.

This is the second most expensive plan overall of all the services I reviewed, but it gives you the most coverage over multiple names, so it’s a fair trade-off. If you want to scan multiple names and want the highest number of sources covered, this is the plan for you.

Incogni Protect

If you want to bundle data removal with Nord Security’s Coveron identity theft protection, Incogni’s Protect plan is a compelling choice. It costs $249 a year (or $20.74 a month, billed annually) or $42 per month. Protect offers the same features as the Incogni Unlimited plan, but includes Coveron identity-theft protection.

Coveron scans the dark web for your personal information and monitors your credit. It also offers up to $1 million in identity theft insurance, up to $50,000 in cyber extortion insurance and up to $10,000 in the event of online fraud. While you can easily freeze your credit for free on your own, Coveron provides credit freeze assistance.

Just like the Unlimited plan, you can only cover one name for active scanning with this plan. So if you have ever gone by another or different name, this plan might not cover all your information. As of the time of this writing, this plan is also for US customers only, so if you live anywhere else, you can’t subscribe to Incogni Protect. Sorry.

Performance and efficacy: Only service to be audited by Deloitte

When selecting a data removal service, you’ll want to consider the sources a service removes your information from and how effective it is. For these reviews, I referenced Consumer Reports’ testing of data removal services, but Incogni wasn’t a part of its testing. 

Incogni does have third-party efficacy data from Arxiv stating the service has a 76.6% efficacy rate, which would make it the highest rating among all the services I tried. That same study also found that just because a service successfully removes one user’s data from a broker, “it may be unsuccessful in removing another user’s record from the same broker.” That’s not Incogni’s fault, but is instead more indicative of data removal services overall.

Incogni also commissioned an audit by the analyst firm Deloitte (PDF) that looked at the scope of its coverage as well as its persistent data removal process and handling of customer data. The audit found that Incogni covered at least 420 data sources, performed recurring removals and hadn’t sold user data. Outside of the industry-standard SOC 2 audits, which scrutinize financial and data security practices, this is the only independent audit I’ve seen of the services I’ve reviewed, which lends credibility to Incogni.

Incogni covers 420-plus sites, including some well-known data brokers, like Equifax. That said, it includes sites that may not be applicable to you, and the overall number may also be somewhat inflated. For example, Incogni covers arrest records sites like alabamaarrests.org, alaskaarrests.org and arizonaarrests.org. These sites are similar in layout and function, and I found that searching for my information on them led me back to the site infotracer.com, another broker that Incogni covers. So while those are four different sites, they’re all part of the same network. 

While that’s disappointing, Incogni isn’t the only data removal service to employ such tactics. I found that Optery also counts networks like this as multiple sources and not one.

The nature of data brokers and people-finder sites means your information can — and often does — resurface on those sources after it’s been removed. That’s why recurring removals like Incogni’s are important. Incogni also provides subscribers with an activity history that shows when and where the service found your data and the subsequent steps it took to remove your information.

Note: Data removal efficacy is complex

Data removal services can be tricky to evaluate. For instance, it’s important to consider both efficacy — how effective a company is at removing your data — as well as how many sources it removes your data from. In my experience, this can be difficult to truly gauge. Some companies boast about hundreds or thousands of data removals from just as many sources, but the numbers aren’t always apples-to-apples. One company might send a data removal request to a conglomerate of data brokers and people finder sites, counting that as one removal, whereas another company might count that as dozens or hundreds of removals. These data removal service reviews attempt to balance both measures.

Usability: Helpful additional scans, but you can’t scan for as much personal information as other services

Using Incogni is smooth and convenient. Incogni’s user interface is easy to understand, and it runs additional scans separate from automated and custom scans that you then review on a case-by-case basis for removal. But I wish Incogni let you add more personal information to your profile to scan for.

Signing up for Incogni is the same straightforward process you’ll go through with any other data removal service. Incogni asks for personal information, like your name and date of birth, which it uses to create your account and for scans. After the initial signup, you can add more addresses, email addresses and phone numbers to your account, but you can only have three of each per account and no name variations. 

This is pretty limiting, especially if you have ever gone by any other name or have lived at more than three addresses. Incogni says to only use the last name that appears on your driver’s license, but if you go by a different name professionally or recently changed your name for any reason, Incogni may not find that information when it scans. Only covering three addresses may not seem like an issue, but if you rent and move every year or so after your agreement is up, those three addresses can fill up fast.

Other services, like DeleteMe and EasyOptOuts, let you scan for at least five other names and addresses. 

But beyond that, I found the service easy to navigate and use. Incogni’s dashboard is simple to understand and minimalist. When you log into your account, you see a graph showing all removal requests the service has performed and how many are in progress. Near the bottom of your dashboard, you can also see your activity history. I like that the dashboard shows you enough information to let you know Incogni is working without feeling overwhelming.

In addition to the standard automated and custom scans, Incogni can also perform additional scans for you to review. Incogni will then present these results to you for review before it does anything, letting you determine whether a result pertains to you. 

This is similar to Kanary’s removal model, and I wish more data removal services offered something like it. Yes, it requires a little more input from you, but it also allows you to cover more sources without sending your personal data around to places that might not already have it. 

Some data brokers and people-finder sites reject third-party opt-out requests, but Incogni allows you to authorize it to act on your behalf in such cases. You can read the agreement in full, enable it from a tab in your dashboard and revoke it at any time. A few rivals, like DeleteMe and Optery, offer similar forms that allow those services to act on your behalf, which should boost the likelihood that your information gets taken down.

Transparency: One of the most transparent services I’ve used, but would be even better with screenshots

Incogni’s transparency is among the best I’ve seen in my time reviewing data removal services, though it doesn’t quite take the transparency crown. Optery is my gold standard for data removal transparency, and what helps it reach that status is a robust activity history, additional data broker information and screenshots of where your information was found and after it was removed. Incogni has the first two of these things, but it lacks screenshots.

Incogni’s activity history is easy to follow and includes where your information was found, as well as timestamps of when it was found and then removed. Besides Optery, not many services have activity histories this thorough, and it’s a good peek behind the scenes to see how these services operate and to make sure they do work.

In addition to the activity history, Incogni shows you more information about the sources of data it removes you from. One other piece of information Incogni displays is about how long it takes a source to remove your data. These times vary, but it’s helpful to know what to expect from each data source once Incogni sends an opt-out request. This is also unique to Incogni, and even Optery doesn’t offer these removal estimates. 

Incogni assigns data sensitivity scores on a 1-to-10 scale to the data broker and people-finder sites it automates removal for to help you monitor information takedowns. Incogni calculates these scores by the type of information — for example, health and financial data is weighted as more sensitive than demographic data. These scores are unique to Incogni and can be helpful to you if you want to verify that your more sensitive information has been removed. 

However, Incogni doesn’t provide screenshots showing where your information was found before and after removal like Optery does. Screenshots can help you see the work a service does at a glance rather than take the service’s word for it — they’re a nice trust indicator. And given Incogni’s other unique transparency features, a lack of screenshots is the only thing keeping it behind Optery, at least in terms of data removal transparency.

Privacy and security: A pretty long data retention policy

Incogni follows industry-standard privacy and security practices, including undergoing security audits, but it does have the longest data retention periods I’ve seen. That means Incogni will still have copies of your data for a period of time after you delete your account, which could pose a security risk in the event of a data breach. Deloitte verified in the firm’s audit that Incogni doesn’t sell your data to third parties, which is par for data removal services, but it’s nice to have it independently verified.

Incogni writes in its privacy policy that it collects the minimum data needed to provide subscribers with its service, including information needed to create your account and payment information. The service writes it might aggregate and anonymize your data for market research, too. There’s nothing remarkable about this policy, and DeleteMe and Optery have similar anonymizing policies in place.

The unusual part is the data retention policy, which is longer than many rivals I reviewed, and something I’d like to see whittled down. Incogni writes in its policy it might retain some of your data for as long as 24 months after you terminate your account. If you’re using a data removal service, you’re likely concerned about your personal information and don’t want it sitting around on a company’s server, making you more vulnerable in the event of a data breach. I wish Incogni just deleted your information alongside your account, like EasyOptOuts. This is the longest data retention period I’ve seen among data removal services. 

You can request your data be deleted, unless Incogni is legally required to hold that data. So if you terminate your account, I strongly recommend emailing Incogni and requesting the deletion of all your information. 

Like many other data removal services I’ve reviewed, Incogni undergoes System and Organization Controls audits, which look at a company’s financial and data security practices. You’re giving data removal services your personal data so they know what to remove from other sites, and trusting them to keep that data safe. SOC 2 audits can offer peace of mind that they’re doing so. 

Customer support: Many support options, but email is pretty slow

Incogni has more avenues to contact its customer support than many of the other data removal services I reviewed, which can be beneficial if you think you may need assistance. You can chat, email or call Incogni’s customer support, and it has a useful help desk filled with useful articles about the service. There are also resources on the company’s YouTube channel and subreddit, and while I liked the ability to call customer support, I found email support more sluggish than the competition.

Incogni’s help desk is similar to most other services in offering basic information, with six categories of articles, including Getting started and Plans & features. These sections can answer general questions, like “What are data brokers?” and more service-specific questions, like “In which countries is Incogni available?”

Email and chat support are common in the industry, but Incogni is one of the few services I saw that lets you call customer support, which is nice if you want to speak to a real person. Call support is a great way to get in touch with a service if you need an immediate answer. So if you are panicking about something, you can call and get a fast response rather than get more stressed out while you wait for a response.

Incogni’s email support is helpful, but slower than the average service I tested. I inquired about my exposure report via email, and the service responded a few hours later. By comparison, DeleteMe’s email support responded to my request less than 10 minutes later, making that the fastest email support response. So if you need to contact Incogni support for immediate help, I’d recommend sticking to chat or a phone call.

Incogni also has a YouTube page and a subreddit, just like other services I reviewed. The YouTube page has some opt-out guides, similar to DeleteMe’s channel, and Incogni’s subreddit is similar to a standard forum where people can post questions and observations. Sometimes the Incogni team will comment on subreddit posts.

Final thoughts

Overall, Incogni is one of the most transparent data removal services I’ve used. Plus, Incogni covers the highest total number of sources — counting automated and custom removals — of the services I reviewed, making it a good choice for people who are particularly worried about overall reach. 

But there are two issues keeping Incogni from the data removal crown. Incogni is very transparent in terms of removals compared to most other services, but it falls short to Optery, which includes screenshots of your information on information sources before and after a removal has occurred. Incogni also doesn’t scan for as many pieces of personal information at once as some other services I reviewed, so an alternative such as Optery could be a better choice for people who’ve changed their names or moved frequently. 

Still, neither of those are outright dealbreakers, and Incogni overall is otherwise quite compelling. If you want a data removal service that has wide coverage, an easy-to-follow dashboard and a detailed activity history, it’s worth serious consideration.

Correction, July 16, 2026: This story initially incorrectly stated the availability of third-party efficacy data and how many plans Incogni offers. There is third-party data available, and Incogni has five plans.