Whether you’re simply window-shopping the Nordstrom Anniversary Sale or walking past the yellow ropes with a decided checklist, there’s no denying the gravitational pull of the fragrance aisle. It may be the sight of a certain pink bottle you’ve been dying to try (Parfums de Marly’s Delina is one of the most complimented perfumes we’ve ever worn, after all) or a name you rarely see in stock (Maison Francis Kurkdjian’s Baccarat Rouge is a total sellout risk) that derails your quest, but sooner than later, you will inevitably take a detour from your shopping spree to stop and smell the rose accords.

As of today, the 2026 Nordstrom Anniversary Sale is officially open to the public, offering discounts on more brands than ever in honor of the retail giant’s 125th year. This means countless fashion, home, and beauty deals await you until August 9, when the sale ends and prices return to normal retail value. While that may seem a ways away, I urge you not to procrastinate when it comes to the fragrance aisle. It’s not every day that you see luxury names like Byredo, Prada, and Le Labo and smaller, more niche houses like By Rosie Jane and Aerin sharing real estate at the same sale, and skilled shoppers will act fast to take advantage of the discounts.