“I’ve always approached this program from the vision that we want to get to a place where nature is a social norm, and getting outside is a social norm,” says McCaffrey. “So the same way that we all brush our teeth, we all put a seat belt on when we get into the car, those were once not social norms. And so I imagine a day in the future that maybe this everyone outdoors together movement can inspire, where we’re as a society getting outside every single day in nature for our own health and for the health of the planet.”