Free People’s FP Movement Teams With Asics on Footwear Collection


Free People‘s activewear brand FP Movement has teamed up with Asics for its first footwear collaboration. The lineup features two sneaker styles, which launched on Tuesday.

FP Movement x Asics.

FP Movement x Asics.

Courtesy of FP Movemnet/Asics

Featuring a running shoe and a tennis shoe, the collection is inspired by the magic of golden hour — celebrating everyday rituals including early runs, sunset tennis matches and everyday moments of movement that foster connection, confidence and renewal. The collection is a tribute to the moments that women allocate for themselves and the habits that help them feel their best.

FP Movement x Asics.

FP Movement x Asics.

Courtesy of FP Movemnet/Asics

For the collection merging Asics’ performance expertise with FP Movement’s unique design point of view, two Asics silhouettes are refreshed with a lifestyle-driven approach. FP Movement’s signature paisley print is applied to the Gel-Challenger 15 tennis shoe as an expressive, heritage-inspired element. The $130 shoe is described as one of the brand’s most comfortable tennis stability offerings; it features a soft and supportive upper with a plush heel collar to enable a more comfortable and dynamic fit. Blended with Asics’ Wingwall technology, the tennis shoe is engineered to help enhance stability during side-to-side movement and play.

Meanwhile, the Gel-Nimbus 28 running shoe features a sunset orange accent to contribute dimension to the style and embody the warmth and energy of golden hour. Priced at $180, the shoe blends plush cushioning and modern design. Making use of a mix of Asics’ FF Blast Plus midsole material and PureGel technology, the sneaker aims to support walks and runs of all distances in addition to offering comfort all day.

FP Movement x Asics.

FP Movement x Asics.

Courtesy of FP Movemnet/Asics

FP Movement president Andrea Perez said in a statement, “There aren’t many brands that have spent 75 years earning the trust of serious athletes the way Asics has. That legacy matters to us, because the women we build for are committed to move, run and play as an integral part of their lives. They protect their run no matter how busy life gets, they show up to their match because it’s what makes them feel like themselves. This collaboration is about honoring that time. Asics was the right partner to do it with.”

The shoes from the collaborative collection can be shopped for a limited period at fpmovement.com and limited stores, asics.com and select Dick’s Sporting Good locations.

FP Movement x Asics.

FP Movement x Asics.

Courtesy of FP Movemnet/Asics

“Asics is excited to expand our partnership with FP Movement through this inspiring collaboration that
celebrates and champions movement,” said Cat Ayers, vice president of marketing for Asics America, in a statement. “Bringing both our performance run and tennis footwear into a single collaboration marks a first for our brand and FP Movement is the ideal partner given their strong community driven approach across both disciplines.”

To connect with the community, FP Movement is planning to host a Golden Hour Community Run Series in Los Angeles and New York. It includes a Los Angeles Dawn event, which people can sign up for here, featuring a sunrise run led by campaign star Scout followed by a Golden Fuel Cafe and an After Glow Bar. The New York Dusk event, which people can sign up for here, includes an evening community run helmed by campaign star Bianca and then a recovery-focused studio takeover with red light therapy, elixirs inspired by golden hour and more.

FP Movement x Asics.

FP Movement x Asics.

Courtesy of FP Movemnet/Asics

FP Movement recently collaborated with the original cardio and strength boutique fitness studio Barry’s to create a co-branded collection featuring nine FP Movement styles.



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