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As much as I hate to say it, the final day of Amazon Prime Day deals has arrived. The sale, which started on June 23, is coming to a close this evening and won’t return until early October. As a beauty editor, I prioritized investing in my wish-list items since those are the products I use daily and constantly need to be restocked.
Now that I have all my essentials, I plan to fully take advantage of some luxury beauty products I normally wouldn’t go out of my way to invest in. I’m talking about everything from beauty tools like the Medicube Mini Booster Pro Plus to high-quality skincare like Tatcha’s Water Cream. With some of these luxury buys being over $100 off, turning down deals like this would be a major miss.
As the days have gone on, I’ve been pulling from the best of the best in luxury beauty to narrow it down to 12 items that I won’t be skipping out on, and you shouldn’t either. See my Prime Day picks below!
The Best Sales, at a Glance
Sunday Riley
Good Genes All-in-One Lactic Acid Treatment Face Serum
Beauty lovers have been obsessed with this face serum from Sunday Riley. The lactic acid treatment exfoliates dull skin for a boost of radiance. You can expect improvement in the appearance of dark spots, discoloration, and fine lines in just eight weeks.
medicube
Mini Booster Pro Plus
The editor-approved Mini Booster Pro Plus is on sale for 42% off. It has three vibration modes to cleanse pores and soothe skin. It also has over a thousand bristles in various sizes to treat everything from blackheads and whiteheads to uneven skin texture and environmental damage.
Lancôme
Rénergie H.C.F. Triple Serum
A good hyaluronic acid serum is the key to maintaining hydration. That’s why I plan to add this serum from Lancôme to my cart. In addition to the hyaluronic acid, it contains skin-loving ingredients such as vitamin C, niacinamide, and ferulic acid to plump skin, treat fine lines, and smooth wrinkles. For 40% off, it’s a total steal.
Dyson
Supersonic Nural Hair Dryer
I don’t know who needs to hear this, but when anything from Dyson goes on sale, you have to take advantage. You can get over $100 off this set, which provides you with everything you’ll need for fast styling, minus the heat damage. It comes with five attachments, scalp-protection mode, and Nural sensors that automatically optimize your routine.
Charlotte Tilbury
Lip Cheat Lip Liner Pencil
This lip liner is already a staple in my makeup routine, but I’ll never pass up the opportunity to restock. This creamy, long-lasting liner is available in 20 colors and promotes healthy lips with ingredients like jojoba oil and hyaluronic acid. It’s also smudge-proof, waterproof, and transfer-proof.
Shark
Flexstyle Hair Styling System
If you need a styler that does it all, look no further than the Shark Hair Dryer (available for 38% off). It comes with six styling attachments that are compatible with all hair types and textures. You’ll get fast, powerful drying that doesn’t damage hair. Bonus, it’s travel-friendly.
Drunk Elephant
T.L.C. Sukari Babyfacial
A face mask that’s gentle and exfoliating is hard to come by, which is why this Drunk Elephant pick is worth every dime. The formula—which contains 25% AHA and 2% BHA—dissolves dead skin, reduces the appearance of pores, and smoothes uneven skin. The chickpea extract also brightens skin and combats dullness.
L’occitane
Cleansing & Softening Almond Shower Oil
Soft skin doesn’t have to come at the cost of feeling clean. This shower oil from L’Occitane does both while the soft scents of vanilla and almond work together to create a spa-like experience. It can also be used as a shaving base, making it a true multitasking investment.
Caudalie
Vinoperfect Brightening Dark Spot Serum Vitamin C Alternative
Looking for a vitamin C alternative? Try this gentle formula from Caudalie. The Vinoperfect Brightening Dark Spot Serum contains olive squalane and viniferine to brighten dark spots and soothe skin. The light, milky texture hydrates skin, minus the greasy finish.
RŌZ
Foundation Shampoo and Conditioner Set
This duo works on all hair types to remove buildup while hydrating and smoothing hair. It contains ceramides and peptides that strengthen strands from roots to ends. It’s on sale for 23%, so you’ll want to take advantage of this deal while it lasts.
If you haven’t gotten your hands on Tatcha’s Water Cream, this is your sign. Upon application, this oil-free formula delivers deep hydration that reduces the appearance of pores. It contains Japanese superfood ingredients like Hadasei-3, green tea, rice, and algae to promote plump, radiant skin.
Caudalie
Premier Cru Anti-Aging Cream Moisturizer
This anti-aging cream is a hit, and it’s on sale for 20% off. The hyaluronic acid treats common skin concerns such as dark spots, fine lines, wrinkles, and overall volume. If you already own this must-have, the refillable pod is also on sale during Prime Day.
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At Who What Wear, we know that beauty isn’t one-size-fits-all. Since 2006, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.
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