Zwahlen brings more than 20 years of go-to-market and revenue leadership experience, with a proven track record of guiding technology organizations through rapid growth, strategic acquisitions, and public offerings. Previously, she served as CRO at NextRoll (the parent company of AdRoll and AdRoll ABM) where she led global revenue teams and drove initiatives centered on sustainable growth, operational excellence, and organizational effectiveness. Prior to NextRoll, Zwahlen spent nearly a decade in vital revenue leadership roles at LiveRamp and TrialPay (acquired by Visa), where she helped orchestrate massive commercial scale and navigate complex market transformations.