(Bloomberg) — When 35-year-old wellness instructor Alex Frank invited five friends down to her parents’ cabin in Park City for Memorial Day weekend, a day trip to nearby Midway was top of the agenda. “There is a buzz about it on social media,” she says of the small town nestled in Utah’s Wasatch Mountains. “There’s a viral draw to it, but it still has that quaint energy — it’s almost, like, discovered, but still undiscovered.” Read More



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