Her industry leading success is underpinned by an unrivalled 34-year career as one of the most influential makeup artists of all time, uniquely working across editorial, campaigns, runway, couture and red carpets. Charlotte has redefined the beauty industry by combining artistry, technology and commercial discipline to deliver sustained, profitable growth. She has created globally iconic product franchises, led first-to-market digital innovation, and in 2020, led the strategic partnership with Puig, securing a valuation in excess of £1 billion for what had become the biggest British beauty business of all time. Charlotte Tilbury Beauty’s global success is a testament to Charlotte’s sustained leadership, drive and strategic direction.