Did Trump take tomato? Here’s what’s behind the latest grocery price sticker shock


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Did Trump take tomato?

A meme called “Trump take egg” was circling around this time last year as U.S. and Canadian consumers grappled with sky-high egg prices and blamed the U.S. president. But now, as The Associated Press points out, there’s a new symbol of America’s affordability crisis: the tomato.

In the U.S., tomato prices are up about 40 per cent over a year ago, according to the latest Consumer Price Index, dwarfing increases for other groceries. 

Canada isn’t faring much better, with tomato prices up 21 per cent in April compared to a year earlier — also the highest year-over-year price increase for any grocery item measured in the Consumer Price Index, beating coffee and beef.

And once again, experts are pointing to Trump’s policies for the price surge, alongside crop yields and other issues. Specifically, U.S. analysts are blaming the pillars of his second-term policies: the Iran war and tariffs.

It’s “a perfect storm of trade policy, extreme weather and Mideast policy,” Usha Haley, a Wichita State University economist in Kansas, told The Associated Press.

In Canada, consumers are posting about the high price of tomatoes on social media and some businesses are wondering if they can afford to keep tomatoes on the menu.

The prices are particularly concerning, considering that, “tomatoes are probably one of the most popular produce out there,” Sylvain Charlebois, director of Dalhousie University’s Agri‑Food Analytics Lab in Halifax, told CBC News.

WATCH | St. John’s pub takes tomato off the menu:

Club sandwiches and nachos will be missing one element at this St. John’s pub

The price of 10 pounds of tomatoes has more than doubled, say the owners of the St. John’s Embassy, a downtown pub, so they are getting temporarily kicked off the menu. The CBC’s Elizabeth Whitten reports.

‘Are we supposed to survive this?’

The Associated Press reports that outraged U.S. shoppers have pulled out their phones in the produce aisle, shooting videos lamenting costs they say have quadrupled, with some vowing to plant a garden to avoid prices of up to $8 US per pound.

In Canada, consumers and business owners coast to coast have also lamented the price of tomatoes, which, according to the most recent retail price data were an average $6.10 per kilogram in March, up a dollar from a year earlier.

“$5 for a single tomato! I can barely believe my eyes,” Toronto content creator Sonduren Fanarredha posted on Instagram at the end of April.

“Are we supposed to survive this?” posted a small business owner in a Victoria, B.C., subreddit in April, alongside a photo of Roma tomatoes at a wholesale store selling for $10.67 per kilogram.

Screenshot of Instagram post. A bowl of red tomatoes on a table beside a sign that reads: “Tomatoes are insanely priced at the moment so we will be out of so we will be out of tomatoes until prices come back down to being somewhat reasonable."
An April 22 Instagram post from The Newfoundland Embassy restaurant announces they are removing tomatoes from the menu. (@thenewfoundlandembassy/Instagram)

“Until it comes back down, goodbye tomatoes,” St. John’s restaurant owner Niall Hickey told CBC News in April.

His restaurant, the Newfoundland Embassy, recently announced on social media that it would no longer be using tomatoes “until the prices come back down to being somewhat reasonable,” pointing out 10 pounds of tomatoes previously cost $30 but have since ballooned to $68.

For the time being, when people order dishes like a turkey club, nachos and quesadillas, they will no longer come with tomatoes, Hickey said.

A perfect storm

So why are prices in Canada so high?

Trade issues, war and weather “all conspired together,” explained Michael von Massow, a food agriculture professor at Ontario’s University of Guelph.

In terms of climate, a freeze in Florida and rain in Mexico reduced yields, and most of Canada’s winter and spring tomatoes come from those regions, von Massow said.

And while the U.S. tariffs on Mexican tomatoes didn’t directly affect Canadian prices, industry news site The Packer explains that Mexican growers reduced their plantings as a result, which further squeezed supply.

In addition, von Massow said Canada’s own greenhouse yields were lower than usual due to a dark winter that slowed growing.

“At a time when we probably wanted more tomatoes from Mexico, we actually got fewer.”

Finally, higher diesel and fertilizer costs are feeding through the supply chain as a result of the war in Iran, von Massow said.

A grocery shelf of tomatoes. The price tag says 5.99
Tomatoes await customers on the shelves of a supermarket in New York earlier this week. (Matt Sedensky/The Associated Press)

Prices should come down this summer

Using May 21 data collected via his food analytics lab, Charlebois said the highest mean prices for tomatoes sold in Canadian grocery stores (excluding sales and deals) are in St. John’s, at $7.04 per kilogram.

This was followed by tomato prices in Ottawa ($6.94/kg), Moncton ($6.71/kg), Halifax ($6.57/kg) and Toronto ($6.55/kg). In Toronto on Friday, beefsteak tomatoes at Loblaws cost $8.80/kg, tomatoes on the vine were also $8.80/kg and Roma tomatoes cost $7.72/kg, according to the Loblaws website.

But, as with most produce, tomato prices are cyclical, and von Massow said he expects to see prices come back down during our own harvest season in late summer.

“And this year they should probably go down more than they usually do because they’ve gone up more than they usually do.”

WATCH | Tips to grow your own vegetables:

Want to grow a your own vegetables this spring? Here’s some tips from a community farmer

As gardening season gets underway, more people are turning to growing their own food as rising grocery prices continue to strain household budgets. For some tips on developing your own green thumb, the CBC’s Josiane N’tchoreret-Mbiamany met with Anna Badillo, the executive director of Urban Roots London.





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