As a result, boutique fitness and premium gyms are increasingly functioning as social hubs for younger consumers, offering the structure, familiarity and community they’ve lost elsewhere. That’s the case for Nicolette Brewer, 25, a technology consultant who lives in New York’s West Village. Her main gym, Equinox, costs over $300 a month. She estimates she spends around $500 monthly on fitness between her SoulCycle spinning classes, boutique Pilates-Barre fusion studio the Silhouette Method, and entry fees to run races.