“Cottage cheese prices in Canada have jumped roughly 60 per cent since 2020 — from about $3.20 to over $5 per tub today,” Sylvain Charlebois, visiting scholar at McGill University and senior director of the Agri-Food Analytics Lab at Dalhousie University, posted on X in March. “Ironically, just as prices climb, TikTok has rediscovered cottage cheese, turning a once-declining product into a high-protein trend again.”