Travel is still on, but rising costs reshape summer vacation plans


Memorial Day is typically a barometer for summer travel.

This year, higher gas prices and airfares have thrown a monkey wrench into vacation plans.

“Demand remains strong,” Stacey Barber, vice president of AAA Travel, told Yahoo Finance. “Travel is personal, and for many Americans, Memorial Day weekend getaways are a tradition.”

AAA projects 45 million Americans will travel at least 50 miles from home for Memorial Day between Thursday, May 21, and Monday, May 25.

The outlook sets a new Memorial Day record. It’s a notch higher than last year, when 44.8 million people traveled for the holiday. Around 39.1 million people are traveling by car, up slightly from last year.

“Road trips are still the cheaper alternative to flying,” Barber said. Even with the surging gas prices, driving vacations will make up 87% of the share of travelers next week. Last Memorial Day, the national average for a gallon of regular was $3.19, according to AAA data. This year it’s $4.53.

Air travel is also growing. AAA projects 3.66 million travelers will take domestic flights over Memorial Day weekend, a small bump year over year. One big caveat: Most of those trips were booked before rising jet fuel prices started impacting airfare.

No summer travel plans vs. juiced-up travel spending

When you look at travel plans across America, it’s a split-screen.

Nearly 4 in 10 lower-income households — those with $66,000 or under in household income — are likely to have no summer travel plans, per Bank of America Institute’s new summer travel outlook report. And Bank of America card data shows their travel-related spending has dropped year over year in 2026.

“Money that was earmarked for summer travel is now being earmarked for higher gas and food prices,” Brian Sozzi, Yahoo Finance’s executive editor, noted in his recent column.

To make ends meet on a daily basis, many Americans are pulling from their savings and leaning on credit cards. The US personal savings rate has dropped to 3.6%, the lowest level since 2022, according to the Federal Reserve Bank of St. Louis.

On the other hand, for now, middle- and higher-income households, with $66,001 to $130,000 and $130,000 and above, are ramping up travel spending, per the Bank of America Institute report.

Earlier this year, despite concerns about the grim job market, travel searches were rising, air fares were falling, and more people were looking for international trips.

“This summer, travel isn’t slowing down — it’s being reshaped,” Melanie Fish, Expedia Group’s travel expert, said. “As major global events and rising costs influence decisions, travelers are either staying closer to home or seeking out destinations where they can get more for their money.”

Some travelers are tweaking their plans, but only around 10% are outright scrapping a trip, according to the Bank of America Institute analysis.

“Most travelers are adjusting, not canceling, their plans.” David Tinsley, senior economist at the Bank of America Institute, said.

Roughly 3 in 10 vacationers say higher gas prices won’t change their summer travel plans, but others are looking to take fewer trips or cut back on items like accommodations, per Tinsley.

So far, the impact of higher energy prices on summer travel appears relatively limited, he added. However, roughly half of travelers have already booked and locked in their plans, up from 38% at this time last year.

To grease the wheels for those vacations, nearly half of Americans are planning to redeem financial rewards this summer via credit card rewards and banking loyalty programs, per the data.

Eight in 10 of Gen Z will use these sweeteners to help pay for their getaways — the highest compared to other generations (millennials: 60%, Gen X: 35%, baby boomers: 19%).

Summer deals at sea

One cost-conscious option is getting some summer loving — cruises.

“We’re still expecting a record cruising year,” Barber said. “Cruising’s popularity keeps growing.”

Cruise spending rose across all income groups in the first four months of 2026, compared to the same period a year earlier, per the Bank of America Institute data. And more than one-third of Americans say they plan to take a cruise in the next 12 months.

There has not been a “meaningful impact” on cruise purchases so far from the hantavirus outbreak tied to an expedition cruise, according to Tinsley.

“While airlines have spiked fares and may cancel flights if not enough people book, cruise ships have to run all the time, so they’re having sales and value-added promotions right now,” Gene Sloan, cruise team lead at The Points Guy, told Yahoo Finance.

Kerry Hannon is a Senior Columnist at Yahoo Finance. She is a career and retirement strategist and the author of 14 books, including “Retirement Bites: A Gen X Guide to Securing Your Financial Future,” “In Control at 50+: How to Succeed in the New World of Work,” and “Never Too Old to Get Rich.” Follow her on Bluesky and X.

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