If you’re a regular reader of Who What Wear, then you’ll know how much we look to our favourite celebrities for inspiration. And although most eyes are probably on the iconic street style and red carpet moments, as a beauty writer, my attention is far more drawn to the hair, makeup, and skincare they’re spotted using. In fact, I spend more time analysing their beauty routines on TikTok and Instagram than I’d like to admit. But let’s be honest, they have access to the best of the best products, tools and, of course, makeup artists, who are always creating the most beautiful looks for events, awards shows and parties. So naturally, this means that I’m forever hunting down the exact products they use on my favourite stars.

Now, you might initially be thinking that the chicest famous people solely use luxury beauty products (and who could blame them?), but the truth is that their cosmetic bags are also packed with a number of affordable staples as well. And luckily for you, I’ve found a number of them below. From Zendaya’s go-to nail polish to the face primer Victoria Beckham swears by, keep scrolling to discover nine beauty products that come celebrity-approved. Plus, hear from the brands themselves about what makes these cult buys so loved by celebs, editors and beauty lovers alike.

1. Armani Luminous Silk Foundation

Who: Meghan Markle and Rosie Huntington-Whiteley

Celebrity-Approved Beauty Products

(Image credit: Getty Images)

Hiromi Ueda, Armani Beauty’s global make-up artist, says, “What makes Armani’s Luminous Silk Foundation so special amongst celebs and non-celebs alike is that you can create many different finishes with it, from a very sheer, natural glow to a more perfected, airbrushed look, which makes it suitable for so many different occasions and skin types.

“And now, the updated formula includes more skincare-focused ingredients, such as glycerin, niacinamide and Mediterranean floral extracts, which help improve the look and texture of the skin over time while instantly creating a smooth, flawless-looking finish. It’s also incredibly versatile and performs beautifully on every skin type, across different ages, and even under demanding conditions like bright studio lighting or photoshoots, which is why many celebrities, such as Meghan Markle, Rosie Huntington-Whiteley and their makeup artists, continue to rely on it.”

2. Le Labo Santal 33

Who: Alexa Chung and Justin Bieber

Celebrity-Approved Beauty Products

(Image credit: Getty Images)

Le Labo’s perfume collection comes highly recommended by both editors and fragrance experts alike, and Santal 33 is arguably one of the brand’s most popular scents. I mean, so many of my fellow editors, friends and family members wear it, so it should come as no surprise that it’s adored by celebrities as well. Alexa Chung has named this sandalwood perfume as her signature scent for several years. And it’s not just her. The fresh, earthy and musky notes, along with its undoubtedly cool, laidback appeal, lends itself well to all genders. Justin Bieber is another star who has been rumoured to wear this viral perfume, proving that its cult status is here to stay.

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3. Chanel Rouge Coco Baume

Who: Margot Robbie and Sofia Richie Grainge

Celebrity-Approved Beauty Products

Celebrities like Margot Robbie and Sofia Richie Grainge love themselves a naturally glowy makeup look, so it should come as no surprise that Chanel’s Rouge Coco Baume has been found in their makeup bags. I’ve spotted Robbie’s makeup artist, Pati Dubroff, using the shade Natural Charm on the star, but you really can’t go wrong by opting for any colour available. This lip balm is a splurge for sure, but it’s glossy, hydrating and universally flattering on all lip colours.

Shop Chanel’s Rouge Coco Baume:

4. Essie Nail Polish

Who: Zendaya and Kate Middleton

Celebrity-Approved Beauty Products

(Image credit: Getty Images)

Michelle Humphry, Essie brand ambassador and celebrity nail artist, says, “The rise of the ‘princess nail’ trend has definitely been influenced by royal manicures and the ultra-clean, elegant approach to nails we associate with women like Kate Middleton. Shades like Essie Ballet Slippers and Mademoiselle have become iconic because they give that polished, understated look that works with everything—timeless shades fit for a princess!