This review is not sponsored and contains the author’s personal experience. The Good Trade was gifted this product. The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

Summary: I’ve been using Jones Road makeup for my low-maintenance lifestyle and combination skin for years. I love that every product gives me versatility as both beauty and skincare, with rich, blendable formulas that I can use for natural, everyday looks or build up into something more glam. These high performing products are designed to deliver ultimate hydration to your skin, making them ideal for maturing or dry skin. I got to test out some of their best selling and newly launched beauty products, as well as their new body care line, nail polishes, and fragrances. Every product delivers with clean, nontoxic, and cruelty-free ingredients that look and feel like true luxury — though some of the products are more crowd pleasers while others are not for everyone.

What I love

• All of their makeup is skincare first — the primary feeling is nourishing hydration.
• Everything is generously sized, which makes the price point feel fair. A little goes a very long way, so these products last a long time, even with daily use!
• All Jones Road products are cruelty-free. The mascara, most of the skincare, and tools are vegan. 
• These products are nontoxic and formulated without phthalates, sulfates, petrolatum, PEGs, cyclic silicones, EDTA, or BPA, and more. 
• Packaging is made from 100% recyclable Forest Stewardship Council-certified post-consumer fiber.
• My personal favorite products are: The Mascara, the Tinted Moisturizer and SPF, the Miracle Balm minis, the Shower Gel, Body Scrub, and the Body Oil.

Things to Note

• The Miracle Balm and What the Foundation are extremely moisture-rich — I wouldn’t recommend for anyone with oily skin.
• The Mascara comes in one color (black) and it is a thick formula designed for showstopping lashes more than a subtler, day look.
• The foundation has a kind of department-store-skincare scent, but almost everything else is either fragrance-free or lightly citrus-y.
• It’s not cheap, but it is priced fairly with other high end products on the market.

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Up until 2020, I’d worn a full face of makeup nearly every day for twenty years. It took becoming a new mom and the pandemic to finally break me of the habit. During lockdown, I only found myself reaching for my makeup bag a handful of times. Because I was breastfeeding, I largely attended my video meetings with my camera off, still in my pajamas, nothing on my face but my glasses and lip balm.

And then a funny thing happened. Preparing for a Zoom one day, I went through the motions of my regular makeup routine, one that I’d previously thought was low maintenance (did I mention my daily smoky eye look and winged liner?). Waiting for the meeting to begin, I saw myself in my computer screen and flinched. It looked like stage makeup, clownishly over-the-top. What I had thought was a “natural look” (again — liquid. black. winged. liner. 😅) seemed suddenly garish and excessive.

“Going months without doing my usual makeup routine changed everything for me — especially the desire to change my face so much.”

So I washed it all off. Decades of tips and tricks I’d absorbed to “enhance my features” and “correct” various “trouble areas” suddenly struck me as totally unnecessary. Because as it turns out, there wasn’t anything wrong with my face; I just wasn’t used to seeing it bare. Going months without doing my usual makeup routine changed everything for me — especially the desire to change my face so much.

So began a hunt for clean, subtle beauty products that could give me a little polish here and there without warping what I look like. Anything promising to be a “no-makeup makeup” caught my eye. It wasn’t long before Jones Road Beauty got on my radar, specifically the Miracle Balm. Instagram ads that showed creator Bobbi Brown calling this the ultimate product that could replace everything from your moisturizer to your hair cream piqued my curiosity in a major way. Couple that with the killer reviews and the fact that their extremely curated selection of products are all clean and high performing had me hook, line, and sinker.

I’ve now been using Jones Road for several years, and I can say this much for sure: The brand is not for everyone. But when these products find their match, they create fans for life.

Who is Jones Road best for?

Not all Jones Road products are ideal for all skin types. In fact, many of our readers have commented that they found the formulas to be greasy and heavy. The foundation in particular is a prime example of a product that will not work for everyone. (And after years of use, I can totally understand why!) Their new tinted moisturizer, however, is much more of a crowd pleaser.

Generally, I think the foundation and Miracle Balms are ideal for anyone who struggles with dry skin and uneven textures, and anyone looking to restore some color from age-related loss of pigment and moisture. If you are someone who struggles with “shine” or would describe your skin as oily, you might want to skip these.

The other products are more versatile … except for the mascara. Thick, high drama lash lovers who want a clean formula that does not budge will fall in love with this one; everyone else? Well, you can read more below!

Makeup is such a personal thing — how we want to look and feel, how the product works with our own skin and lifestyle, and how much money or time we are able to spend all factor in to what ends up in our bag. It’s rarely as simple as typing “clean mascara” or “cruelty-free foundation” into a search engine to find our perfect match. Reviews and recommendations are where so many of us start if we aren’t able to test the products for ourselves. And it’s even more essential to feel like whatever investment we make has a better chance of being a good fit when the price tag is on the higher end.

“How we want to look and feel, how the product works with our own skin and lifestyle, and how much money or time we are able to spend all factor in to what ends up in our bag.”

What works for some and not for others often comes down to skin type, age, environment, personal preference, and of course the desired look or outcome we’re each hoping to achieve with each product. This context about the author is crucial for qualifying the judgments in any review — so let’s set the stage here.

About me: I am a 40-year-old woman living in the South, where the humidity is on the higher end, and our water is hard. I’ve had acne-prone, combination skin my whole life, but as I’ve entered into this new decade, I’ve also started experiencing a loss of pigment, elasticity, and moisture in my face. I don’t have undereye circles, but I do have larger pores on my nose and chin. I have some fine lines around my eyes and forehead, and eyebrows and lashes that look like they were drawn in and then erased many, many years ago.

My beauty goals: I want easy-to-use daily makeup that keeps my skin hydrated evenly for 10+ hours. I prefer more natural, no-makeup looks that restore some of my color and even out my skin tone, offering a medium coverage that’s not too dewy or too matte — I’m happy when my skin looks like the healthiest, glowiest version of itself. I don’t typically wear a lot of eye makeup, and I have hooded lids that can make some eyeliners tricky for me. I don’t often wear mascara, but when I do, I prefer a good, bold, thick formula — my mascara philosophy is go big or why bother?

Where can you buy Jones Road?

You can purchase Jones Road products primarily through their website. There are rumors that select products show up in Sephora and Ulta sometimes, though every time I’ve tried to find them the links mysteriously don’t work.

The brand has some brick-and-mortar shops, too, where you can book an appointment with a Jones Road makeup artist to find your perfect shades. Locations are in Montclair, NJ, NYC (Greenwich Village & Upper East Side), Brooklyn (Williamsburg & Cobble Hill), East Hampton, Palm Beach, Chicago, and Austin, TX. They are also sold at Liberty London in the UK.

If you’re lucky enough to live near one of these shops and you stop in, let us know about your experience in the comments!

Products reviewed (updated)

As a consumer who can overthink her choices when offered too many, I appreciate a carefully curated catalog. Jones Road has kept their line thoughtful and restrained even as they expanded into body care. You won’t find fifty different hues or multiple scents for each product — instead, choose from a limited number of versatile, timeless options that don’t come and go with every wave of trends.

My goal is to give you a comprehensive review of what to expect from each of Jones Road’s products — and for whom, exactly, I think each one might work best.

Here is my honest review:

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The face makeup

Everyday Sunscreen | $42

Best for | All skin types
Coverage | Light to medium
Texture and Finish | Midweight, matte

Every contemporary beauty brand should come with an SPF, and the absence of one at Jones Road had not gone unnoticed. The brand finally launched their own daily mineral sunscreen in four tints (and one untinted), and I’m happy to report it’s perfect.

“The brand finally launched their own daily mineral sunscreen in four tints (and one untinted), and I’m happy to report it’s perfect.”

The SPF 30 comes in a generous 50mL bottle with a thin nozzle that makes squeezing the recommended two-fingers-worth of product a breeze. The consistency is easy to spread without being runny, and it absorbs quickly without leaving behind any sort of residue, texture, or smell. It feels lightweight but not drying, thanks to the vitamin E and argan oil in the formula.

Like most mineral sunscreens, this one relies on zinc oxide, so there is a bit of a white cast without the tint. I tried Peachy, and the hue was just enough to offset the white without looking chalky or needing to reach for additional foundation to cover it up. For both tinted and untinted, I put it on after my skincare (including moisturizer), and either did my makeup on top or left the sunscreen on as it was.

Just Enough Tinted Moisturizer | $44

Best for | All skin types
Coverage | Medium, but buildable
Texture and Finish | Lightweight, natural

When I’m in my most rushed, no-fuss mode (so, every day), I am typically looking for something easy that will even out my skin tone without feeling too dry or too greasy. For years, this meant a drug-store brand BB cream (remember those??) with just enough pigmenting to tone down my rosacea and whatever else ails me. So I think that’s what I was expecting when I tried the Just Enough Tinted Moisturizer for the first time — something that functioned as a moisturizer first, with just enough tint to take the edge off any discoloration in my skin. I was blown away by this product, with a near-perfect color match with enough coverage to rival any of my favorite high end foundations.

“I was blown away by this product, with a near-perfect color match with enough coverage to rival any of my favorite high end foundations.”

The coverage is medium, maybe even equal to the foundation (I go back and forth on this…). I use this on top of the SPF almost every single day, and I think when you see the photos below, you’ll understand why.

In addition to the easy, even color-correction, it feels lovely — lightweight enough to apply on top of my regular moisturizer, but hydrating enough to give some of the dry spots on my skin a little boost of hydration. If you think the foundation might be too heavy for you, this is the product to try.

What The Foundation (a tinted moisture balm) | $46

Best for | Dry or mature skin
Coverage | Medium but buildable
Texture and Finish | Rich and creamy, with a very dewy finish

This foundation is thick. This is a little off-putting when you imagine it as a makeup product only, but it is actually skincare first and foremost — it’s technically a tinted moisture balm. Packed with nourishing ingredients like jojoba oil and sodium hyaluronate, it feels rich and luxurious on my skin. I only used the tiniest amount (what was on the protective lid, actually) for the first time and it gave me complete coverage. It has a lightly tacky texture that my hair kept catching in at first, but by the end of my routine it wasn’t a problem. The hue, (which I matched using their online quiz), wasn’t what I would have chosen for myself, but it definitely works! There is a scent I don’t love —it reminds me of fancy department store makeup. (FWIW, my daughter loves the way it smells.)

“This foundation is thick. This is a little off-putting when you imagine it as a makeup product only, but it is actually skincare first and foremost.”

I am not a fan of the package — I like that you can get all of the product out, but I don’t like the wide-lid mouth exposes it to the air. You have to scoop the product out, either with your fingers or a tool. You can buy a special spatula from Jones Road, but I am just using a face mask applicator that I already had — I simply wash it along with my hands when I’m done. I alternate between using a foundation brush and my fingers, depending on how lazy I’m feeling, and I’m happy with results. On the lazy days, I don’t always screw the lid on tightly and this effects the texture of the product — I know that is a user issue, but I also consider this a design flaw for the container.

I love this foundation, though I never use it once the weather warms up. Even if I skip my moisturizer, trying to wear this in the summer in the South produces a look that flies right past “dewy” and lands squarely in “sweaty.” In the dry winter air, however, it is a dream. Between the biting winds and the arid heat inside my radiator-heated house, my little pot of What The Foundation is the only thing preventing my face from looking like a red, flaky raisin.

“I love this foundation, though I never use it once the weather warms up.”

One thing to note: Some buyers have reported getting a clumpy or separated product after purchase. Both times my new pots arrived without this issue, however I did notice separation and some texture after a few months of use and exposing the product to the elements. Maybe it’s because I have a painting background, but it didn’t even occur to me to be concerned about this — I just stirred it up, and it went back to normal.

The Neutralizer Pencil and The Face Pencil | $25 each

Best for | Oily or combination skin
Coverage | Light but buildable
Texture and Finish | Lightly creamy; natural

I was a little reluctant to try these because I’m more of an all-over coverage person over the spot-concealer type. These not only seemed too small to meet my needs but they also look like colored pencils, which are famously a dry medium. But the moment I uncapped these babies I knew that there was more to them than what meets the eye. A quick swatch on the back of my hand revealed a buttery texture that glided smoothly and easily across my skin.

“A quick swatch on the back of my hand revealed a buttery texture that glided smoothly and easily across my skin.”

The Neutralizer Pencil is specifically formulated for the dark circles and discoloration of the undereye skin. Used on top of an eye cream or just after moisturizing, it’s easy to dab and gently blend. I was astonished when I noticed an almost instant difference! Using the color match quiz, I chose the shades recommended to me, and they were exactly right: light peachy pink for my particular skin tone’s purple tendencies, and then two concealer shades from the lighter and darker ends of my skin tone spectrum.

Here’s what I appreciate about this system: Skin is not a single color. Most noticeable with the wrong color match, we’ve all probably had an experience of applying an all over foundation to our face only to realize that it looks like a strange, pancake mask. The skin texture and quality changes all over our faces, from the thin, delicate areas beneath our eyes to the thicker cartilege of our noses. To achieve a truly natural look, it makes sense that you would need to blend a few different shades to create dimension while still matching the different textures and hues of our skin.

“It makes sense that you would need to blend a few different shades to create dimension while still matching the different textures and hues of our skin.”

This trio worked together perfectly to create a harmonious, balanced coverage that still looked like real skin, only a little bit more even. It was very easy to work with my fingers, and as long as I used the pencils right after moisturizing, blending was smooth sailing.

The Miracle Balm | $38

Best for | Dry and mature skin
Pigment | Varies by hue, generally sheer but buildable
Texture and Finish | It feels like solid coconut oil; flushed and glowy

If you’re on Instagram you’ve probably seen the ads for this stuff, and if I’m honest it was the product I was most looking forward to. In my opinion, it is a game-changer — though there are some things you should know! 

The balm is an all-over, versatile product that can be used to moisturize and blur, or to add some color to your skin. It can act as a moisturizer, concealer, blush, and bronzer — depending on the shade and your skin type. Founder and creator Bobbi Brown even says she uses any leftover product to smooth flyaway hairs!

“It can act as a moisturizer, concealer, blush, and bronzer — depending on the shade and your skin type.”

It looks like a lip balm, but you can’t simply swipe a little bit and go. You *must* break the surface. The pigment will not be activated if it isn’t broken and rubbed into your fingers first. The texture is like hardened coconut oil, so be ready to apply a gentle pressure to really get in there, though it will quickly soften in your hands.

There is a very faint, pleasantly citrusy scent, and the color comes out generally sheer. After rubbing it between the pads of your fingers, apply it to your skin in a gentle smoothing and patting motion (the brand provides a ton of videos demoing this). I have had some success using a brush as well.

I have several colors, and I reach for each one for distinct purposes:

• Au Natural: This is more of a texture than a color. I use it anytime I notice dry spots after putting on makeup, or when I want to create a glow without adding color.
• Flushed: A cool, lighter pink that adds a buildable dewy blush. It’s just this side of shimmery. I use it on my lips, too.
• Golden Hour: Sheer, warm, and golden, this is my go-to when I’m feeling like I look as though I’ve spent too long in a windowless bunker.
• Chic: A very sheer nude rose with no shimmer and a creamy texture.
• Cheeky: The most opaque of the bunch, with a bold plum-red hue that looks amazing on my lips.

This product is the secret weapon for taking any makeup look and giving it a “dew” effect. Meant to go on last, it’s the finishing touch to unify a look with a glowy tint. In other words, it acts exactly like a filter, softening or enhancing existing features by washing everything in subtle color. Or in the case of Au Natural, more of a very dewy, almost pearlescent sheen.

“It acts exactly like a filter, softening or enhancing existing features by washing everything in subtle color.”

I actually didn’t even appreciate how effective this product was at being an IRL filter until looking at these photos side by side. The Golden Hour shade applied all over produces a look that is exactly what it sounds like: It takes the entire finished makeup look and casts it in a subtle, golden light. The look is not quite tanned but more of a gentle sunkissed glow — perfect for pale winter skin, or more mature skin that’s lost some of its natural pigment.

TL;DR — this stuff is phenomenal, but definitely watch an application video. The full size is a ton of product — enough for a lifetime. The minis are the ideal size in my opinion, but if you become a devotee to a certain shade, you can’t go wrong investing in the full size.

The Bronzer | $35

Best for | Oily or combination skin
Coverage | Sheer
Texture and Finish | Light and soft; natural

As a Very Pale Person with rosacea, bronzer has always been one of those products that has completely eluded me. I just… I can’t figure it out. Am I trying to fake a tan? Or am I trying to change the shapes in my face? Contouring videos are my nightmare. I’ve tried a handful of powders and one or two sticks, but I always lack the confidence to use them and so after a few lackluster tries, they end up just gathering dust in my bathroom. 

I was excited but skeptical to try the Jones Road bronzer, which is called, aptly, The Bronzer. It is a translucent, buildable powder that is super forgiving for this less-than-confident user. In the past, I have gone to dust my brow bones and ended up with a terrifying copper streak that could not be blended or budged, but The Bronzer was subtle and chill. It’s not a hyperpigmented, aggressive product. It is easy to apply and blend, adding a light but noticeable touch of color. I often use it as a finishing powder, to tone down the tacky feeling I sometimes get from the foundation or the Miracle Balm.

“I often use it as a finishing powder, to tone down the tacky feeling I sometimes get from the foundation or the Miracle Balm.”

This hasn’t been my most used product, though I suspect that’s got more to do with my general ambivalence about bronzer rather than the product itself. Because it’s so light, I have used it the handful of times I’ve needed to mattify my skin without risking a powdery effect or ruining my glow.

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The eye products

The Eyeshadow Stick | $32

I don’t wear a lot of eye makeup — since I have very light blue eyes, I sometimes feel like eye shadows can look very over-the-top on me. More often than not, I leave my lids as-is or with whatever concealer or foundation I’m using that day. That said, I am also intrigued by the idea of eye makeup, and always game to try something new.

The Eyeshadow Stick is a highly pigmented, creamy stick that is designed to be swiped on and then blended with either your finger or a brush. It glides on so smoothly I was a little worried it was going to feel wet or greasy, but it acts almost like a powder once applied — it’s super lightweight, despite its rich color.

“The Eyeshadow Stick is a highly pigmented, creamy stick that is designed to be swiped on and then blended with either your finger or a brush.”

I tested the shades Cream, Taupe, and Smokey Grey, which are among the 8 neutral hues available. Cream is the perfect base, in a smooth bone-color; Taupe is a cool light tan that I use for day looks. The Smokey Grey is by far the most dramatic, but it can be blended down into a light dove color that is almost lavender on my lids.

The brand recommends starting with a powder if you have oily lids. One thing I love is that despite the smooth texture, once on it stays in place — no melting, smudging, or migrating into the lid crease. I also noticed that it doesn’t transfer onto my sleep mask when I take an afternoon power nap!

The stick is ideal for anyone who likes a no-fuss application, or for makeup beginners who want to experiment with layering looks but feel intimidated by a multi-brush tutorial.

The Best Pencil | $24

Can I tell you something that blew my mind? Eyeliner is one of the best ways to fake fuller lashes. I learned this from a friend who was born with alopecia. She didn’t have any hair at all, but it wasn’t immediately evident to almost everyone who knew her because not only did she have a great wig and a set of tattooed brows that were gorgeous, but she was a wizard with eyeliner. Even without lashes, she could create the appearance of them just with a pencil.

Those of us with eyelashes (even tiny ones like mine!) have a major advantage. Done correctly, a good eyeliner can act sort of like how extensions work in your hair: The line you draw along your eyelid can enhance your lashes, and depending on how thick the line is, you can even create the appearance of fullness and volume.

The Best Pencil is a highly pigmented product designed after the 70’s eyeliners famous for making bold cat eyes and dramatic looks seen at Studio 54 or Warhol’s Factory. The pencil is made with much cleaner ingredients, and infused with vitamin E, which is ideal for the delicate, dry skin on your eyelids. It makes a crisp line that looks incredible on its own or stunning layered with shadows. Despite its knack for being able to create a sooty, smoky look effortlessly, the lines stay where you put them after a few minutes — take it from me and my hooded lids, which well usually transfer a line imprint onto my brow bone with an inferior product.

Gel Liner | $32

Hooded or heavy eyelids benefit from specific kinds of definition — namely, a product that can act with the precision of a fountain pen but the staying power of a permanent marker. And the Jones Road Gel Liner is IT.

This product is richly pigmented but also water- and transfer-resistant, with a creamy formula that goes on like paint but then stays perfectly in place. This is the ideal product for anyone looking for a crisp winged liner.

“This is the ideal product for anyone looking for a crisp winged liner.”

Also, in a not-so-surprising turn of events, this is another Jones Road product where a teeny bit goes a long way. This might actually be the last gel liner I’ll ever need to buy — like this actual pot. There’s that much in there!

The Mascara | $28

This! Product! Possibly the most controversial next their foundation, The Mascara is not for everyone — but it is, no question, perfect for me. If you are also someone who is looking for dark, showstopping lashes and you know that’s going to take a little painterly attention during the application, then this might just be the mascara for you, too.

The Mascara comes in one color, black. The formula is thick and chock-full of vitamin E, leaving your lashes looking glossy and full. The wand has a thick, curved spoolie with densely packed brushes that taper at the end.

Here’s my hot take on mascara, at large: What we’re talking about here is painting our eyelashes. I know various brands make claims about lifting, lengthening, volumizing, separating, etc, but in my experience these are all just different descriptors for what painted lashes look like. The nuances of the effect (whether they’re separated or clumped, for example) more often come down to application technique. In other words, I think if you take the time to learn how to use a mascara wand to achieve the lashes you want, you can get your desired look with almost any mascara.

So what’s the secret? The number of coats (always more than you think), and getting really adept at pressing the spoolie into the base of your lashes so that most of the formula is deposited at the root, before dragging the brush up the lengths of each strand. If you do it right, you don’t get clumps on the ends, because you’ve already left the majority of the mascara near your lashline, where the lashes are meant to look the thickest.

All this to say: I do not think all mascaras are created equal! Because even if you’ve honed your application technique to perfection, the formula could still be full of fillers and cheap pigments that crumble or melt throughout the day.

Here’s where the rubber meets the road: I like a big, bold mascara look — and I want it to look the same from application until it’s time to remove it before bed. And the Jones Road mascara is the only one I’ve found that is up for the challenge. I have napped, gone on multi-hour errands in the summer, and even exercised in it. And by the end of the day, the mascara was, dear reader, unchanged.

A clean, buildable mascara that looks the same from application to removal? (And is fairly easy to remove with a simple double cleanse?) Where’s the lifelong subscription button because I am in! 

Yes, you have to paint this stuff with care. It is a rich formula, and it only comes in bold, make-an-entrance black. But if you are willing to take the time to layer it properly and with care, this mascara can lure even the most reluctant eyelashes into the spotlight — no falsies necessary.

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The skin and body care

The Cleansing Stick |$36

I looooooove a stick: Stick face masks, serums, and makeup products are my favorite for how easy they are to both use and travel with, so I couldn’t wait to get my paws on this cleanser. 

It is beautiful to look at when you first open it: a totally clear, gel-like dome that you just know you’re going to ruin with makeup. I used it in the shower, which did cause the consistency to soften and melt, so I wouldn’t necessarily recommend keeping it in there. The website says to rub it directly over your made-up face, then add water to create a lather with your hands, and then wash everything away.

The Cleansing Stick smells like fresh limes and has a surprisingly oily texture from key ingredient sunflower seed oil that didn’t immediately rinse off — if you have very dry skin you might enjoy this. The site says to “continue with your skincare routine,” after rinsing, which I took to mean as using my usual cleanser, and that washed away the oily-feeling residue.

“The Cleansing Stick smells like fresh limes and has a surprisingly oily texture from key ingredient sunflower seed oil that didn’t immediately rinse off.”

The most important thing to note is that every stitch of makeup — including the perfect, immovable mascara — was absolutely gone. I moved the stick into my medicine cabinet and now use it exclusively as a pre-cleansing makeup remover, though I do sometimes apply it to my hands instead of the makeup first, just to keep the stick clean. They note that you should be careful around your eyes, and I did accidentally rub some directly into my eyes which did not feel great, though it rinsed out quickly. 

Hippie Stick | $36

This powerhouse, on-the-go moisturizing stick frequently sells out, and I’m not remotely surprised. It’s the ideal, lightweight balm for all the little rough spots and patches you might have in drier seasons. I use it on my lips, my heels, my cuticles, and even on the little eczema outbreaks that crop up on my hands. I recently had a cold and used it on my nostrils after they got raw from all the tissues. It feels so light it’s almost as if nothing is going on to your skin at all — the only telltale sign is the nourished, soft feeling it leaves behind.

“This powerhouse, on-the-go moisturizing stick frequently sells out, and I’m not remotely surprised.”

Pro tip: If you have a little one who hates the feel of lotion (or if you find lotions and creams to be too wet and sticky) you might love this product.

Body Scrub | $38

If, like me, were scared off exfoliators after a certain apricot scrub’s key ingredient of ground walnut shells was revealed to be quite abrasive for our skin, allow me to introduce you to your gateway product. The Body Scrub is a gentle exfoliant that buffs your skin with all natural bamboo powder, which scrubs away dead skin while also nourishing it with its antioxidant properties. Caffiene helps to brighten skin and jojoba oil offers fatty acids to help replenish and moisturize. My skin always feels soft and supple when I’ve used this scrub!

Shower Gel | $36

The Shower Gel is the perfect body wash for anyone who wants to feel squeaky clean without stripping the skin. Glycerin, a natural humectant, bonds with the water in your shower, to help moisturize you as it cleanses. Niacinamide, shea butter glycerides, and hibiscus sabdariffa fruit extract create a vitamin-rich, emollient formula that also provides antioxidant-rich protection against environmental irritants. I love the gentle lather that softens my skin and leaves it soothed and fresh.

Body Oil | $52

The biggest gamechanger for me in the body care line is definitely the Body Oil. Instead of waiting until I’ve towelled off to moisturize, I now take the step of applying this nutrient-dense oil in the shower, while my skin is still damp. The result? Where I would previously feel that tightness in my skin just minutes after drying off that would send me rushing for the nearest body lotion, I now feel nothing but comfort. The oil locks in all the good hydrating ingredients from my shower products, so that by the time I’m dry, my skin feels incredible.

Body Lotion and Body Cream | $44 each

In line with their generously sized, moisture-rich formulas, it should come as no surprise that the brand’s Body Lotion and Body Creams are enormous and rich. Both the lotion and the cream are so thick they are almost glue-y, though not in a bad way! The moment you start massaging them in, they melt into the skin, leaving your skin barrier nourished and soft.

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Beauty

The Nail Polish Kit | $52

Classics only, please! For the understated touch that instantly gives any look some sophistication and, ahem, polish, you can’t go wrong with a manicure. And this set is the capsule wardrobe of home manicure kits: a 2-in-1 clear top and base coat, a classic sheer soft pink, and a bright poppy red for a cheery pop of color that never goes out of style. The kit also includes a mini nail file so you can keep your nails in whatever shape you prefer.

Made from nontoxic ingredients, these polishes have a strong, lovely varnish that the brand says can last up to a week, though mine lasted ten days! They also dry quickly, between 1-5 minutes per polish, meaning you could knock out a quick mani in ten minutes flat. My review? *chef’s kiss* Sheer perfection!

Fragrance Trio | $54

Jones Road has been dipping their toes into the fragrance pond, and this kit is the perfect way to test out their line before committing to a full size 30mL bottle. The three fragrances are all soft and fresh, ideal for layering. They are described as being designed for either “daytime” or “evening” wear, though I couldn’t personally discern why.

Shower is the most popular from their line, with notes of neroli, orange blossom, and sea spray. I don’t typically love scents that are described as aquatic or marine, but this one is light and breezy and wears beautifully, making me feel fresh and clean all day long.

BKLYN makes a little more of a statement, with notes of lemon, neroli, and sandalwood. BKLYN and Shower are actually quite similar in my opinion, though this one starts off with more oomph and then softens throughout the day. The sandalwood gives it a warmth that made it my favorite of the three. Both are unisex, in my opinion, BKLYN probably a little more so.

En Route is the brand’s newest scent, designed for nighttime. Decidedly the most classically “feminine” of the three, the main notes are lily, tonka musk, and jasmine. I didn’t love this one, but I am also aggressively offended by the way lilies smell — and En Route does, indeed, smell like lilies.

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The bottom line — for this reviewer

So: Is this the no-makeup makeup of my dreams? Yes, I think so. I was looking for high-performing, clean products that work with my dry skin and uneven texture. For me? Jones Road nails it.

The products all feel fantastic and wear well throughout the day, and my skin has felt and looked great even if I wear a full face of product several days in a row. I love that a little goes a long way, making the price tag feel completely worth it.

For a nontoxic, minimal, skincare-based makeup, Jones Road delivers. 

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Stephanie H. Fallon is a Contributing Editor at The Good Trade. She is a writer originally from Houston, Texas and holds an MFA from the Jackson Center of Creative Writing at Hollins University. She lives with her family in the Blue Ridge Mountains of Virginia, and she is the author of Finishing Lines, where she writes about her fear of finishing, living a creative life, and (medical) motherhood. Since 2022, she has been reviewing sustainable home and lifestyle brands, fact-checking sustainability claims, and bringing her sharp editorial skills to every product review. Say hi on Instagram or on her website.

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