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If it wasn’t already obvious, Prada is at the top of every Who What Wear editor’s shopping list. Whether we’re eyeing the latest Italian leather bag to grace the arms of our favorite It girls (Alexa Chung and WNBA star Caitlin Clark recently stepped out with the Prada Route bag) or adding the Prada Beauty essentials that Bella Hadid and Sabrina Carpenter use to our carts, our love for the luxury fashion house transcends category. We beauty editors, too, watch the brand’s trendsetting runway shows for seasonal styling inspiration, but our attention always ends up shifting back to the chic hues, top-shelf formulas, and iconic triangle-shaped packaging of Prada’s beauty products.
Though we’re inundated with hundreds of tubes, jars, and compacts at any given moment, Prada’s remain staples in our personal kits. Whether traveling or doing our makeup at home, our trusted lip balms, concealers, mascaras, and fragrances from the designer brand are constantly being put to good use—so we figured, why not compile our staples into one place? From the alluring perfume that New Yorkers agreed is essentially a love potion to the dimensional mascara that gave us the longest, most fanned-out lashes of our lives, these are the 10 best Prada beauty buys for effortlessly elevated glam.
10 Best Prada Beauty Products, According to Editors
Prada Beauty
Pradascope Lash Extending Mascara
Perhaps the most widely beloved of Prada’s impressive makeup lineup is the Pradascope Mascara—both fashion and beauty editors agree. “Twist my arm, and I’d tell you this is my favorite mascara on the market,” says WWW senior beauty editor Jamie Schneider. “Not only is the tube itself painfully chic, inspired by the Re-Nylon material, but it also features one of the most unique wands I’ve ever used. One side is completely flat—just an embossed Prada logo—while the other contains a precise combination of nylon fiber bristles to separate and define each lash. No matter how much pigment I apply, I never wind up with clumps.”
Prada Beauty
Light Glowing Lip Color
I’m no stranger to a great lip balm (I currently have about 70 in my possession—yes, it’s a problem), but this solid lip oil beats them all by a landslide. The sheerly pigmented formula offers a buildable kiss of color and a deep wash of nourishment, often doubling as my daily lipstick and chic chapstick. The slick formula is infused with fine, light-reflecting pearls that give the illusion of a plumper pout, and the sleek silver packaging looks effortlessly sharp every time I pull it out of my bag. And trust me, I don’t leave the house until I’ve moved this tube from yesterday’s bag to today’s.
Prada Beauty
Paradoxe Intense Eau de Parfum
“I had to get my hands on this fragrance ever since a flood of New Yorkers cited it as their number one date-night pick,” says Schneider. A sultry rendition of the trendy amber and floral combo, Prada Paradoxe’s Intense Eau de Parfum plays up the mischievous woody notes that Prada Paradoxe keeps quiet. “I can confirm it has magical powers of attraction! I snagged a sample at the office, sprayed it at my desk, and my husband immediately complimented my scent when I came home (six hours later, mind you),” Schneider adds.
Prada Beauty
Light Glowing Highlighter Powder
I recently spilled my secrets to chic icy glam—think: gilded eyes, glowing skin, and frosted lips—and named this highlighter powder as one of my must-haves. As a former highlighter hater, I had always found the illuminators too chalky, chunky, or glittery for the natural-looking glow I craved. But with a few swirls of this ultrafine powder, infused with light-diffusing pigments and squalane, I was left with a healthy, radiant glow. It’s the secret sauce for ethereal skin.
Prada Beauty
Pradalines Eye Pencil
If you think you’ve already found your favorite eyeliner, you haven’t tried the Pradalines pencil yet. The ultra-pigmented liner—my favorite is the ebony-brown shade Wood—glides like butter and blends with ease (for approximately 30 seconds after application) before settling into a no-budge smoke. Both waterproof and ophthalmologist-approved, this creamy liner is perfect for stay-put waterlines and pigmented wings. Per her Vogue Beauty Secrets video, Bella Hadid revealed that she uses this liner to tight-line, and that’s one of the many ways I’ve since incorporated this pencil into my routine.
Prada Beauty
Monochrome Hyper Matte
It took some time for us to jump back on the matte lipstick train, but it was easy once we were introduced to the Prada Monochrome Hyper Matte Lipstick. “I get compliments every time I wear this deep purple lip,” Schneider croons. “It’s more of a fall-winter staple for me (perfect for a soft-grunge glam moment), but it’s one that never fails!” The vampy shade may be perfect for colder months, but the formula is ideal year-round thanks to its light-as-air formula that deposits potent color in just one swipe, minimizing the touchups, heavy texture, and room for error that comes with other lipsticks.
Prada Beauty
Touch Cream-to-Powder Blush
“This is the ultimate cloud-skin blush,” says WWW beauty editor Kaitlyn McLintock. “The cream-to-powder formula self-sets on the skin, offering a blurry bloom of color. The stackable shades (I love layering Dahlia and Tulip!) create the most natural-looking flush,” she adds. “It gives ‘Renaissance painting’ in the best way.” These hues are flying off the shelves ever since Bella Hadid starred in the chicly futuristic campaign on Instagram, so you’d best get your hands on the available shades while you can.
Prada Beauty
Blurring + Micro-Correcting Concealer
I’m picky when it comes to concealer, but this blurring, flexible formula has quickly become a favorite. The creamy consistency deposits medium, yet buildable coverage that masks uneven texture, minimizes the appearance of pores, and color-corrects all in one go. It’s available in 21 hues with neutral, cool, and warm undertones, all which blend with impeccable ease. Though the formula is hydrating by nature thanks to its hero ingredients, squalane and peptides, I’ve noticed that it also seems to self-set—reducing the need for extra powder on top (unless you want to extend the wear time). In short, it’s one of the best concealers I’ve ever tried.
We touched on my favorite lipstick-balm hybrid above, but Prada Beauty’s true balm—a personal favorite of Hailee Steinfeld’s, by the way—is McLintock’s everyday staple. “This is one of my most-reached-for lip balms,” she quips. “The jojoba oil-infused formula is lightweight and hydrating, but if I’m being honest, I really use it for the micro-blushing technology. The shade Astral Pink is pH-reactive and develops into an ultra-flattering petal-pink color once it hits the lips,” she explains. “It’s the ideal product to swipe on in between Zoom calls or whenever you want a subtle pop of color without any effort or fuss.”
Prada Beauty
Reset Rebalancing Setting Powder
“I’m incredibly picky when it comes to setting powder,” McLintock states. “I need a featherweight formula that blurs my skin without creasing or looking cakey. This is it,” she adds. “It’s soft and silky and mattifies my skin without making it look obvious or one-dimensional. The universal green color applies transparently on the skin, although I swear it helps dial down redness in my t-zone.” Both McLintock and I experience rosacea flare-ups, and this is the first makeup product I reach for to mask the sudden redness.
