35 Ref, J.Crew, and Zara Swimsuits That Will Sell Out First


Swim season is here! For those of us in colder climates coming out of what feels like the world’s longest winter, the arrival of spring could not come soon enough. Consistently warm weather may be fickle, but one surefire sign that we’ve made it out of the woods is the sight of the first swimwear launches from across the internet. All over the map, retailers are rolling out their first swimwear designs of 2026, so prepare to feast your eyes.

I beelined to three sites first—Reformation, J.Crew, and Zara—and was not disappointed by what I found. Bright color-blocking, sleek studs, and even retro tankinis are just a few of the themes I’m seeing emerge. It’s still early days, so only time will tell which swim trends inevitably become big, but one thing I can say wear near certainty is that the below 35 styles will be the first to sell out this season. Ahead, shop the buzziest new swimwear arrivals from Reformation, Zara, and J.Crew.

Reformation

J.Crew

Zara



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