Skincare ingredients often become trend-ified. It doesn’t matter if they’re new or old; it’s all about when and how they make their way back into the social media spotlight. Take niacinamide, for example. It’s been used in skincare for 50 or so years, but in 2020 it went viral online as a “miracle” ingredient. Miracle? No. Science-backed multi-tasker? Yes.

Hyaluronic acid (HA) is another example. It’s been used in skincare for decades and is actually produced naturally in the human body. Yet, it’s only recently become commodified as *the* hydrating ingredient to end all others. However, experts beg to differ. While there’s no denying that HA can and does increase skin hydration, they say there’s another ingredient that works just as well, if not better, for some skin types.