Katy Perry Shows Off Her Sporty Side in Balenciaga Sneaker Campaign


Add Balenciaga to the designer brands battling it out for spring sneaker dominance.

The Nike x Jacquemus Moon Shoe collaboration and Versace x Onitsuka Tiger tie-up have both been making headlines this week. On Friday, Balenciaga and recently installed creative director Pierpaolo Piccioli entered the chat, with some help from Katy Perry.

The songstress stars in Balenciaga’s new campaign for the Radar and Triple S.2 sneakers.

Balenciaga’s Triple S.2 sneakers.

Courtesy of Balenciaga

The Radar is the brand’s new take on the slim sneaker trend, pairing a streamlined silhouette with a double-lacing system, alongside a grip that curls around the outsole.

The hybrid Triple S.2 is an update of the brand’s wildly successful Balenciaga Triple S style, which was introduced in 2017. Now Piccioli is revisiting the original with another outsized design featuring a stacked, splayed outsole. All told, 68 individual pieces are used to create every pair. Mesh surfaces play up breathability and printed radiant stripes outline the sneaker’s panels.

Katy Perry, Balenciaga, sneakers, campaign, shoes, footwear

Katy Perry in Balenciaga’s new sneaker campaign.

Courtesy of Balenciaga

In addition to Perry, the campaign features actress Yao Chen and soccer player Hugo Ekitike wearing the label’s fall ‘26 collection, as well as other sporty pieces from the collection.

Perry, who is seen jump-roping, said on Instagram that for her, discipline is “self respect.” “It’s also self love. It doesn’t have to be rigid. It can start out small, showing up just daily in a small way, and that’s how you build consistency over perfection.”

Yao Chen stars in Balenciaga’s new sneaker campaign.

Courtesy of Balenciaga

All three talents play up their wellness focus in photographs by Mark Peckmezian and videos by Mitch Ryan.

Hugo Ekitike, Balenciaga, sneakers, campaign, shoes, footwear

Hugo Ekitike stars in Balenciaga’s new sneaker campaign.

Courtesy of Balenciaga

Coinciding with the campaign launch, a series of exclusive playlists is being released on Balenciaga’s official music social channels.

The sneakers are available in select stores and on Balenciaga.com now.



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