In the words of President Carlos Carvalho, the purpose of the university “is to educate citizens and leaders capable of assuring the success of constitutional liberty and national prosperity.” It is described, critically by some, as resting on conservative values, but as Princeton’s Robert George argues, the alternative is not neutrality: “the question is never whether values will be imposed. The question is which values.” The UATX mission must be understood as a reaction to what its supporters see as the wider university system with its ideological activism, self-censorship, cancel culture, discrimination and the debasement of western and free market values.