Ulta Beauty president and chief executive officer Kecia Steelman continues to build out her C-suite, promoting Kristin Wolf to chief strategy and growth officer.

In the newly created role, Wolf will continue to lead corporate strategy, corporate development and new growth initiatives, while expanding her scope to drive value creation and partner across the organization in support of the company’s ongoing integration of AI.

Wolf, who has been at Ulta since 2019, most recently held the position of senior vice president, enterprise strategy and new growth. Prior to Ulta, she was vice president corporate strategy at Tyson Foods.

Of her new role, Wolf said: “I’m incredibly excited to step into this role at such a defining moment for Ulta Beauty. We have an unmatched opportunity to reimagine beauty and wellness retail, expand our global footprint and position Ulta Beauty for long-term, sustainable growth. I’m energized to build on our strong foundation and help shape our next chapter.”

The appointment comes at a time of expansion for Ulta, which recently entered Mexico and the Middle East, beginning with Qatar, as well as launching a marketplace. It also last year acquired British beauty retailer Space NK.

Steelman added: “We’ve been incredibly fortunate to have Kristin on the Ulta Beauty team since 2019. She has been instrumental in establishing our Ulta Beauty Unleashed strategy and spearheading new growth initiatives, including the launch of our wellness category and international expansion efforts. As we look to the future, we are confident that Kristin’s strategic leadership will be integral to unleashing even more possibilities and achieving our vision of being the most loved beauty destination.”