The Things We Do is opening its fifth location in West Hollywood, Calif. on March 30, as client demand continues to build for the aesthetics business.

“That’s where the energy of a lot of our patients is pulling us towards right now,” said Vanessa Lee, founder and medical aesthetic provider.

Located at 8447 Melrose Avenue, the 987-square-foot space will offer the company’s full suite of services, including skin care treatments, bio-stimulators, filler, Botox, microneedling, radio frequency skin tightening, threads, PRFM and peels, alongside technologies — PicoSure Pro, a laser used to address pigmentation and improve skin tone, and Onda, a body-contouring treatment made to tighten skin and reduce fat. The location will also retail a curated selection of medical-grade skin care, including The Things We Do’s own product line.

The Things We Do is known for its philosophy of facial harmony and natural-looking results, cultivating a loyal following drawn to subtle, personalized treatments. The business first launched its flagship in downtown Los Angeles in December 2018, before expanding to Chino Hills, Lee’s hometown, followed by Venice and O‘ahu, Hawaii. The brand previously operated a Beverly Hills residency within facialist Shani Darden’s studio, though increasing demand ultimately led to a transition into the stand-alone West Hollywood location.

“Our goal has always been to create results that feel natural, intentional and rooted in each person’s own anatomy,” Lee said. “We became the place people go to if they still want to look like themselves but want to focus on age delay and preservation.”

At the start of 2025, Lee partnered with Rachel Breitenwischer, managing partner of Age/Well Partners — an investment firm focused on medical aesthetics, plastic surgery and longevity practices — who acquired a majority stake in the business while Lee remains a minority owner, and came on as an operational partner to help scale the company.

“We saw strong growth early on, but that momentum really accelerated in mid-2025, with the final two quarters up 45 percent,” said Breitenwischer. “We see that as a strong indicator of the model’s strength and expect that momentum to continue in 2026.”

The business reported 32 percent year-over-year growth in 2025, driven by same-store performance rather than new openings, according to Breitenwischer. Growth has been fueled by increased capacity within existing locations, she added, including a strengthened advertising program and new services including PicoSure Pro and Onda, which have generated strong client demand.

“Across our existing locations, our providers are typically 80 percent or more booked, and we average about eight months to profitability per location. That’s driven by our ability to attract exceptional talent with established patient followings, as well as the strength of our brand, which brings in a built-in customer base quickly,” Breitenwischer added.

“We’re excited to continue growing in a way that feels intentional and aligned with what our patients are asking for,” Lee said.

The brand continues to see strong demand across California, with longer-term interest in markets like New York and Texas.