Michael Kors is widening its presence in China with the opening of a new store at Beijing’s China World mall, a key retail destination in the capital.

Covering about 3,500 square feet, the Beijing store follows the latest evolution of Michael Kors’ global retail concept. The interior pairs wood flooring with marble finishes and neutral tones, creating a setting that aligns with the brand’s established aesthetic. The space is organized to encourage browsing, with dedicated areas for women’s ready-to-wear, handbags, small leather goods and accessories, as well as watches, fragrances and eyewear.

At the center of the store is the Jet Set Lounge, a café concept previously introduced in flagship locations in New York and London. Its debut in Beijing marks the first time the format has been brought to Asia. Positioned as an extension of the brand’s “jet set” identity, the lounge is designed to offer visitors a place to pause during their shopping experience while reinforcing the lifestyle message that underpins the Michael Kors brand.

The café offers a menu of iced teas inspired by international flavors alongside sweets influenced by New York staples. The concept is intended to merge elements of travel, leisure and retail, providing an additional layer of interaction beyond traditional in-store merchandising.

“I am very excited to be launching our flagship store at Beijing China World. This new store will be home to the world’s first Jet Set Lounge that features a café concept,” Michael Kors said in a statement. “China is an exciting market. I’m always inspired by our customers there, who have an incredible love for fashion and style.”

The Beijing opening comes as Michael Kors continues to refine its global marketing and growth strategy. In March, the company appointed Corey Moran its new chief marketing officer, overseeing brand communications, content development and consumer data analytics.

“This new position reflects Michael Kors’ continued focus on strengthening its leadership team and advancing its marketing capabilities to support long-term growth. As we continue to evolve our organization and become more consumer-centric, Corey will support our focus on strengthening brand desirability and driving customer engagement on a global scale,” John D. Idol, chairman and chief executive officer of Capri Holdings, previously said in a statement.

The company is also investing in local visibility through talent partnerships. On March 5, actress Meng Ziyi was named the brand’s China ambassador, a move aimed at strengthening cultural relevance and expanding its reach among younger consumers.

Meng debuted in her first Michael Kors campaign carrying the NoLIta pochette in denim‑printed signature logo fabric, a collection that nods to the brand’s 2000s archive. She is set to front upcoming campaigns and participate in digital and in-person activations.

Beijing continues to lure investments from fashion labels around the world. In 2026, Louis Vuitton and Tiffany & Co. both opened flagships at the city’s Taikoo Li Sanlitun retail destination, and Manolo Blahnik unveiled its first store in China’s capital at SKP Beijing, one of the nation’s landmark luxury retailers. Dior, Cos, Polène, Vuori, Toteme, Armani and Ami Paris are also among the brands that have launched new ventures in the city.