11th Annual USC Survey Finds “Quiet Shift” in Public Relations as Polarization Reshapes Corporate Speech


“Today’s environment demands more from communicators than ever before. As brands navigate complex, polarized issues, communications must deliver clarity, context, and confidence in how organizations show up,” said John Box, CEO at Meltwater. “Data has become central to that role, providing real-time insight into public sentiment, risk, and where brands should engage. The most effective communicators use those insights to help their companies listen closely, engage thoughtfully, and make decisions grounded in evidence and purpose – protecting reputation and building long-term trust.”



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