Meteorologists live in cities because that’s where the jobs are. They don’t live in small mountain towns.  That’s what was missing in the industry. When I moved to Tahoe, in 2006, I realized nobody had any trust in the weather forecasts. It was more like a “We’ll believe it when we see it” old-fashioned mentality. If you’re a forecaster in flat areas, you just look at the weather model and regurgitate the news. Weathermen in Sacramento or Reno didn’t give a crap about the ski resorts! They’d just say “We’ll see three feet above 6,000 feet” and go on to the next segment. And skiers were like: “Wait a minute. Is it going to be windy at the top?” I thought: Let’s home in and give skiers what they’re looking for.

So you were living in Tahoe, skiing and forecasting?

I was working in the office at a resort, snowboarding, and doing weather on the side. I’d get up at 4 a.m. and do it before my 9 a.m. day job. Forecasting, figuring out: How the heck do these storms interact with these mountains? I started emailing everyone in the office what I’d see coming, and people kept saying “Add me! Add me!”  Eventually, resorts around Tahoe started asking to use my forecasts.

How were you actually forecasting, though? 

The NOAA, the GFS [Global Forecasting System], the Canadian model, the Euro model, German, Japanese—all these governments make these weather models to forecast the weather. And share it. Anyone can access it. But you can’t just look at a weather model and go, Yep, that’s what’s going to happen. That’s not how it works in the mountains. It’s way harder. You can’t rely on model data. It’s low-res, forecasting for a grid area that’s too big. It can’t understand what’s going on. It’s going to generalize the weather. You can try that, but you’re going to be wrong. A lot of people are going to stop listening. I was able to forecast more accurately than most people because I was living there; I could fix a lot of these errors. Around 2007, I started my own website, Tahoe Weather Discussion.

COURTESY OF BRYAN ALLEGRETTO

Snazzy.

Meanwhile, I heard about this guy Joel out in Boulder, Colorado. People were telling us about each other, saying: “You guys are doing the same thing!” He was sleeping on his friend’s couch, running a site called Colorado Powder Forecast. And then there was Evan [Thayer, who would later join the company], in Utah. I think his website was called Wasatch Forecast. 

Great minds!

He actually grew up outside Philly, only about an hour from me. We both were obsessed with storms and snow and moved west to the mountains and started similar websites. We would’ve been best friends as kids! Anyway, Joel called me in 2010 and was like, “Hey. I’m building this site, forecasting skiing in ski states.” And wanted me to join. He knew I had big traffic. He was like, “Let’s do it together, not against each other.” I asked, “What’s the pay?” He said, Zero. Give me your company. 

And you just said: Yeah, sounds good?

I just really trusted him. He’d asked Evan too—but Evan was like, Give you my site and my traffic for free?? No, I built this.