“We have spent four years building the customer insights infrastructure that the U.S. telecommunications industry runs on. We built this platform deliberately, like a puzzle, with a connector piece already designed for exactly this moment. We can measure what subscribers experience across 22 dimensions of satisfaction matched to their specific handset hardware, and we know what is inside those devices. What we needed was someone who could tell us how many of them shipped, through which channels, and across which markets. Atom Insights and Hanish Bhatia are the piece we built the that connector for,” said Roger Entner, Analyst and Founder of Recon Analytics.