Crocs has tapped Pete Davidson as its newest ambassador, bringing the comedian’s trademark laid-back attitude to a campaign centered on the brand’s iconic Classic Clog. The partnership leans into Davidson’s raw, unapologetic authenticity, which makes him a natural fit for Crocs’ “Do Your Thing” campaign.

In a campaign video, Davidson wears his version of wedding attire: a white tuxedo shirt with a black bib, an undone bow tie, beige cargo shorts, mismatched socks and white Classic Clogs. The tongue-in-cheek look underscores the campaign’s core message that personal style has no rules. “Some people don’t agree with my interpretation of formal wear,” he says in the clip. “I’m just comfortably me.”

The sentiment isn’t just true for the campaign. At the premiere of his show “Bupkis” in New York in April 2023, Davidson wore custom Ugg boots, proving that he has long favored comfort over convention, making him a shoo-in for this campaign.

“I’ve worn Crocs forever. They’re just comfortable and all I really wanna do is be comfortable as I get older. And Crocs go with everything,” Davidson said in an interview with Footwear News. “I like it when I get to work with brands that I actually use, that way it doesn’t feel gross, you know? It was just a really easy fit.”

Davidson said he finds it “humiliating” when people try too hard to keep up with appearances, and believes it’s not worth the stress. “I’m lazy, and I don’t like putting effort into what I wear. When I see someone in a fresh outfit, I know how long that took,” Davidson said. “We live in a very consumer-based world. There’s a lot of pressure to look a certain way and dress a certain way. If I could help anyone in that you shouldn’t give a f–k at all, I try to do that, and I guess it just works for me.”

Crocs’ broader global narrative, “Wonderfully Unordinary,” also celebrates individuality, instinct and the confidence to experience life fully. Those same ideals helped shape Davidson’s career (he said he often wore his own clothes on “Saturday Night Live”), and Crocs’ fans have increasingly embraced that philosophy as well, shifting societal norms through their shoe style.

“The Crocs campaign is good because it celebrates individuality and instinctual confidence to just be yourself,” the actor said. “Some of the most powerful people in the world, none of them are dressed head to toe in designer clothes. Look at Mark Cuban or even Steve Jobs, when he was still around. Mark Zuckerberg lost the plot and he’s trying to dress like a frat boy now and it’s weird, but he used to dress like a f–king dork as well.

“Just because you are in head-to-toe designer, that does not mean you are smart, it doesn’t mean you’re powerful, it doesn’t mean you’re better than anyone,” he added. “It just means you went to Saks Fifth Avenue and looked at the mannequin and said, ‘I’ll take that.’”

Even if fashion isn’t top of mind for the comedian, individuality always has been. “The King of Staten Island” star tends to avoid overly trendy footwear, believing most cool shoes are eventually “ruined” once pop stars and models start wearing them.

Crocs, however, are the exception, he said, thanks to their affordability — the Classic Clog retails for $49 — and their versatility. “It’s happened to Solomon’s, Asics, it’s gonna happen with Under Armour shoes, the Adidas Gazelle, like once they wear it, then it’s dead,” he said, jokingly. “But Crocs, everybody can wear it forever, and it’s fine.”

While he said he was guilty of dressing flashier when he was younger, he now works with stylist Britt Theodora to craft his more carefree look, gravitating toward comfortable footwear and easy outfits that maintain his personality while avoiding overly popular brands, like Chrome Hearts.

Davidson was also early to embrace the dad-shoe trend, adopting it years before he and his partner Elsie Hewitt welcomed their first child, a daughter born in December. He said becoming a father hasn’t drastically altered his style, but rather amplified what was already there. “Now I’m more aware of what’s clean, like that’s what I will be wearing today, but it’s pretty much stayed the same because I already have been dressing like a dad forever, so now, it finally suits me.”

Check out the Crocs “Do Your Thing” campaign video starring Davidson below.