What began as a bold experiment with TikTok Shop quickly became a defining transformation. MONAT’s early adoption of TikTok Shop reshaped how products are discovered, shared, and sold—activating thousands of affiliates, generating millions in sales, and unlocking a scalable new path for growth. MONAT quickly became a top 5 haircare brand on the platform in the U.S., the U.K. and in Mexico. That success validated a powerful hybrid model blending community-driven direct sales with modern affiliate commerce—and now, MONAT is expanding it even further. With its new integration across Meta platforms, Market Partners in the U.S. and Canada can share one seamless link and accelerate growth through expanded digital reach—marking a major leap forward in social-first selling.