Billboard has named BetterHelp its first official mental health partner.

Announced on Monday, the yearlong partnership will center around a video series named “Like Minded,” in which artists across all genres discuss topics relating to their own mental health journeys with qualified professionals. The first episode spotlights a conversation between Grammy-winning vocalist Corinne Bailey Rae and R&B singer-songwriter Ravyn Lenae during South by Southwest, the interactive media and music conference, hosted by Russell DuBois, BetterHelp’s vice president of clinical quality and innovation, and Delisa Shannon of Billboard.

In addition to the series, Billboard and BetterHelp are rolling out an online hub where readers can access relevant articles, bonus content and resource links for related inquiries.

“Music shapes culture and culture shapes how we talk about mental health. Through ‘Like Minded,’ the candid conversations we’re facilitating between high-profile artists and licensed therapists help underscore a simple truth: no matter who you are or how big your stage is, everyone needs support sometimes. We’re proud to partner with Billboard to help reduce stigma and further normalize therapy as a proactive, everyday form of care,” said Sara Brooks, chief growth officer at BetterHelp, in a statement.

Launched in 2013, BetterHelp is now the world’s largest mental health platform, offering a robust network of 30,000 licensed therapists. With accessibility and affordability top of mind, the company is hoping to expand its reach through Billboard and champion the connection between creative expression and well-being in the process.