Apple’s exclusive deal for US broadcast rights of Formula 1 was a big shift to streaming from ESPN’s cable coverage of the past, but after the first race (the Australian Grand Prix), it seems to be going well. “The 2026 Formula 1 season on Apple TV is off to a strong start, with fans responding positively and viewership up year over year for the first weekend, exceeding both F1 and Apple expectations,” Apple VP Eddy Cue told The Hollywood Reporter.

Apple didn’t give any ratings or other details, but we can glean some clues from previous data. Last year, ESPN said the Australian GP averaged 1.1 million viewers, way up from the previous record of 659,000 in 2019. If Cue’s comments were accurate, that means Apple TV’s audience was above that, which would be impressive considering that it’s a streaming-only service.

When Apple’s Formula streaming deal was first announced, F1 CEO Stefano Domenicali was bullish on the deal. “It will allow us to enter in the houses of other people in a different way, in great quality that is very important for us,” he told Racer. Indeed, Apple is pouring resources into it in a way that ESPN never did. That includes advanced tech that offers multiple ways for fans to watch, including Multiview, Podium Viewer, driver cams and 4K Dolby Vision coverage, Cue noted.

Apple has jumped into Formula 1 racing in other other ways as well, taking advantage of a surge in the sport’s popularity aided by Netflix’s series Formula 1: Drive to Survive. The streaming service’s F1 movie starring Brad Pitt did huge box office numbers and is likely to see a sequel. Apple also struck a deal with Netflix on the aforementioned Drive to Survive series to share streaming of the current season eight (which details the F1 2025 championship). That agreement will also allow Netflix to stream the F1 Canadian Grand Prix live, along with Apple TV.