OpenAI plans to add its Sora video generation model directly into ChatGPT, The Information reports . The standalone Sora app was seen as a smash hit when it launched alongside Sora 2 in September 2025, but interest in the video generation app has fallen in the time since as users ran into limits on the amount and kinds of videos they could create.

Adding Sora to the ChatGPT could give the model a second life, and ideally grow the ChatGPT app’s weekly active users from the 900 million OpenAI reported in February, to a billion or more. According to The Information, the standalone Sora app will stick around after the model is integrated, even though the app has fallen out of the App Store’s top 100 free apps and only a small number of users reportedly share their videos publicly in the app.

It’s hard to pin down an exact number for what generating a video costs OpenAI, but the company charges API customers $0.10 per second for a 720p video, and in 2025, it was willing to give away 30 free video generations per account per a day in the Sora app. When you consider the even larger audience that could use the model in the ChatGPT app, things could get expensive fast. That could be one reason The Information reports OpenAI has projected it could spend over $225 billion on inference — the cost of running the company’s models — between 2026 and 2030.

The company has attempted to monetize the Sora app by having users pay for credits to generate new videos, and could deploy something similar once the model comes to ChatGPT. Maybe giving customers the ability to generate videos with Disney characters could even get people to pay for more videos once they run out of free generations. Whether or not adding Sora to ChatGPT moves the needle for OpenAI, though, the company will likely be spending even more money than it was before.