Things are looking peachy for Kayali.

The brand, founded by Mona Kattan, is introducing a new fruity duo of fragrances. A part of the brand’s Eden Fragrance Collection, the eaux de parfum are dubbed Eden Sweet Peach | 35 and Eden Plush Pear | 23, which debut March 18 for $105 for 50 milliliters on the brand’s website and with Sephora.

“From a newness perspective, we always try and create trends rather than follow them. I’ve always been very passionate about that. Even as a consumer, if everybody was doing something, I’d want to do the opposite,” Kattan said. “We’re always trying to find ways to look for white space but still play in territories we’re passionate about.”

The strategy is resonant. Industry sources estimate that Kayali reached $200 million in global net sales in 2025. Kattan didn’t comment on the sales, but did note that it was built on the preceding success of the franchise’s apple and lychee juices.

“There’s so much flavor and texture to them,” Kattan said of the range. “We have a big demand around our Eden franchise, our community loves it. We first launched Eden Juicy Apple, and it was a big moment for us. It was the first time we launched something truly in that fruity-floral olfactive family and the reception was really strong. We later launched Sparkling Lychee and there’s a lot of love for it too.”

Nosed by DSM-Firmenich’s Gabriela Chelariu, Sweet Peach | 35 has top notes of sweet apple, red apple and bergamot; mid notes of freesia, rose, jasmine, nectarine and frangipani; and base notes of oakmoss, patchouli, vanilla, praline, musk, amberwood, sheer tonka and Kayali’s signature accord. Plush Pear | 23 has top notes of plush pear, mandarin and bergamot; middle notes of orange blossom, freesia and gardenia; and base notes of oakmoss, patchouli, vanilla, praline, musk, amberwood, sheer tonka and Kayali’s accord.

Kattan has a few key learnings from the brand’s success, but don’t expect her to rely too heavily on them.

“We don’t have a very specific formula because we don’t want to have one. You get complacent and boring,” she said. “That’s when consumers look for the next innovator. It’s important to have some sort of recipe, but always adapt it at least 50 percent.”

That being said, Kattan described the dynamic between her own point of view and her community’s appetite as “a dance you have to do. No matter what industry you’re in.

“Being open to feedback and demand is important and there’s a lot of things I’ve been very passionate about that maybe the markets were originally like ‘this isn’t going to work’ and eventually worked. That doesn’t mean you don’t keep trying,” Kattan continued. “You have to have that balance of creating something that you want for yourself as well as creating something that will work [commercially].”