There’s a new button in Google Maps: “Ask Maps.” Google started rolling out this new generative AI feature today, a conversational, in-app tool that combines data from Maps with a user experience similar to the company’s Gemini chatbot. It’s designed to answer questions about locations and schedule routes in the navigation app.

This is part of Google’s overall strategy of adding Gemini to all its products. (Like that Portlandia sketch where the duo visits a boutique and puts bird decals on everything in sight.) Earlier this week, Google added Gemini-powered tools to its Workspace suite, including Google Docs, Sheets, and Slides. And weeks before, it debuted a way for Gemini to take control of select apps to run tasks, like booking an Uber.

Ask Maps is first coming to Google Maps users in the US and India. This launch is limited to mobile devices, available on both Android and iOS, with a desktop version expected in the near future. You can’t opt out of Ask Maps or hide it, just like many of the new AI features from Google.

Ask Maps appears as the first tab under the search bar. When someone taps on it, Google provides personalized prompt suggestions. For example, someone living in San Francisco may be nudged to plan a drive out to Muir Woods, including a pit stop for breakfast burritos, or explore vintage store routes for shopping in the Haight-Ashbury neighborhood.

It’s designed to be utilized while planning road trips. In an example provided by Google, Ask Maps created a solid itinerary for a nature getaway traveling from the Grand Canyon to the nearby Coral Pink Sand Dunes State Park. The chatbot compiled a three-day driving plan with multiple lookout points and other popular stops marked along the route. Ask Maps ended this output with a few tips for enjoying time at the dunes: “Rent a sandboard at the visitor center and grab some wax—it’s key for speed.”

The conversational feature is an example of Google leveraging the data it stores about users to offer personalized experiences. If Ask Maps logs that you’re a vegetarian, it will reconfigure the restaurants included as part of the recommendations—no House of Prime Rib for a date night in the city. The Gemini chatbot can now search through your inbox and files to find answers, and it’s another example of Google’s increasing focus on AI-powered customization.