Last season may have been the one to capture countless headlines with its many historic designer debuts that shook up the major fashion houses, but the fall/winter 2026 shows are proving to be no less worthy of all the industry chatter. In Milan, there was so much to discuss, including several more designer debuts that demanded their own moment. So no, this season will not be overshadowed, at least if the Italian houses and the collections they’re proposing for fall have anything to say about it.

First and perhaps the most buzzed-about was Demna’s runway debut at Gucci. Marni was another label that ushered in a new era with the arrival of Belgian designer Meryll Rogge, who’s taking the brand back to its quirky, art school–esque roots much to the delight of OG Marni fans. Meanwhile, Simone Bellotti at Jil Sander and Louise Trotter at Bottega Veneta both showed sophomore collections that kept the excitement going from last season’s introductions. And who could forget Prada’s innovative runway, which showed each look four times, each time discarding a layer to reveal a new element?