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For more than 200 years, Brooks Brothers has been known for its distinctly classic style. With its latest campaign, Make It Yours, the brand invites a new audience to reinterpret that enduring design through their own personal style, focusing on wardrobe staples that have spanned decades—oxford shirts, tailored suiting, and timeless outerwear.
Photographed by Coliena Rentmeester, the cast includes actor Leslie Bibb; creator and fashion entrepreneur Nick Wooster; comedian and television writer Alex Edelman; creator and fashion influencer TyLynn Nguyen; model, entrepreneur, and athlete Nick Arrington; and advocate, model, and director Bethann Hardison.
“When I hear Brooks Brothers, I think of a crisp shirt. I see the color blue. I see tailoring. I really see my childhood,” Bibb says. “Brooks Brothers always felt very cool and very luxe, something that was special.”
In terms of styling the collection, Nguyen approaches it with femininity in mind. “I love taking something classic and giving it a more personal, feminine twist,” she explains. “With Brooks Brothers, I’ll start with a menswear piece, like an oxford shirt or a trench, and style it with something more elevated, like a heel or a statement accessory so it feels softer and a bit unexpected. It’s about finding a balance between structure and individuality. This spring, I’m reimagining timeless classics through a softer lens. A men’s white knitted cotton sweater worn with tailored khakis or easy denim brings effortless balance, while a crisp blue Oxford borrowed from the guys layered beneath a women’s trench lends polish with ease—each look blending structure and softness, strength, and femininity.”
The intention isn’t to change what the brand has always done best. It’s to show how its signature pieces can be worn today.
(Image credit: Brooks Brothers/Coliena Rentmeester)
Shop the Collection
Brooks Brothers
Fitted Non-Iron Stretch Supima Cotton Dress Shirt
Brooks Brothers
Traditional Fit Wool 1818 Blazer
Brooks Brothers
The Supima Cotton Trench Coat
Brooks Brothers
Archive Tennis Sweater in Supima Cotton
Brooks Brothers
Stretch Supima Cotton Broadcloth Wing Collar, Tuxedo Shirt
Brooks Brothers
Straight Fit Denim Jeans
Brooks Brothers
Supima Cotton Contrast-Collar Stripe Shirt With French Cuffs
Brooks Brothers
Supima Cotton Jacquard Belted Shawl Cardigan
Brooks Brothers
Supima Cotton Contrast-Collar Stripe Shirt With French Cuffs
Brooks Brothers
Water Repellent Trench Coat With Zip-Out Lining
Brooks Brothers
Linen-Cotton-Cashmere Short-Sleeve Mouliné Johnny Collar Sweater
Brooks Brothers
Straight Fit Denim Jeans
Brooks Brothers
Classic-Fit Cotton Oxford Shirt
Brooks Brothers
The Friday Chino
Brooks Brothers
Supima Cotton Gansey Knit Sweater
